Ads Specialist

Job Duties and Responsibilities

1. Ad Strategy & Planning

• Develop paid media strategies for TikTok, Shopee, and Lazada based on sales goals, product priorities, and seasonal campaigns.
• Identify high-potential SKUs for advertising and set clear objectives (sales growth, conversion, visibility).
• Conduct audience and keyword research for effective targeting.

2. Campaign Setup & Execution

• Plan, launch, and manage product ads, live stream ads, GMV Max campaigns, and other custom ads across TikTok, Shopee, and Lazada, focusing on maximizing GMV.
• Prioritize high-performing SKUs and live selling events for ad investment to drive strong sales peaks.
• Leverage platform tools (e.g., TikTok GMV Max, Shopee Meta Ads, Lazada Sponsored Solutions) for precise audience targeting, remarketing, and conversion optimization.
• Track and report GMV contribution per campaign type to ensure clear attribution and ROI visibility.

3. Budget Allocation & Optimization

• Allocate budget strategically across GMV Max, product ads, live stream ads, and other custom on-platform ads to maximize overall GMV and ROI.
• Adjust spends dynamically based on campaign performance, seasonality, and live event schedules.
• Ensure high-priority SKUs and peak sales periods receive the largest share of investment.
• Monitor cost per order, GMV contribution, and ad efficiency metrics weekly to guide optimization decisions.

4. Data Analysis & Reporting

• Track KPIs such as ROAS, CPA, CTR, CVR, and sales per SKU.
• Provide weekly and monthly reports with insights and recommendations for scaling.
• Share learnings with the e-commerce team to align on product focus and promotions.

5. Cross-Functional Collaboration

• Work with the E-commerce Lead to align ad campaigns with ongoing sales initiatives and platform events.
• Coordinate with the Creative/Content team to produce ad assets that meet each platform’s best practices.
• Collaborate with KOL/influencer teams to boost performance via paid amplification.

6. Market & Platform Expertise

• Stay updated on TikTok, Shopee, and Lazada algorithm changes, ad features, and policy updates.
• Recommend new ad formats or targeting strategies for testing.
• Maintain compliance with platform ad policies and guidelines.

Job Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of experience in paid campaign management, ideally in e-commerce.
• Hands-on experience in TikTok Ads Manager, Shopee My Ads, and Lazada Sponsored Solutions.
• Strong analytical skills and familiarity with sales attribution models.
• Knowledge of conversion optimization and marketplace sales mechanics.
• Willing to be assigned in BGC, Taguig