Ads Specialist

About the role

PT Mutiara Nata Abadi is seeking a data and results-oriented candidate to join as an Ads Specialist (Digital Ads / Performance Marketing). The selected candidate will be fully responsible for designing, executing, and optimizing paid advertising campaigns across various digital platforms to increase brand awareness, lead acquisition, and sales of textile and sarung products on an ongoing basis.

Key responsibilities

• Design, run, and manage paid advertising campaigns on Meta Ads (Facebook & Instagram), TikTok Ads, Google Ads, and marketplace advertising platforms (Shopee & Tokopedia Ads)
• Conduct structured testing (A/B Testing) on advertising materials, copywriting, target audience (targeting), and landing pages to find the best strategy
• Set and monitor advertising budgets efficiently to achieve optimal Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets
• Analyze advertising performance data on a daily/weekly basis and prepare data-based evaluation reports for marketing strategy decision-making
• Collaborate closely with Content Creator and Visual Design teams in preparing attractive and high-converting advertising materials
• Conduct market research, digital trend mapping, and periodic competitor advertising strategy analysis

About you

• Minimum 1–2 years of work experience as an Ads Specialist, Performance Marketing, or Digital Media Buyer
• Proven track record in managing advertising budgets and achieving ROAS/conversion targets (experience in textile, fashion, or retail e-commerce industry is an added value)
• Proficient in operating Meta Ads Manager, TikTok Ads Manager, Google Ads, and marketplace advertising dashboards
• Strong understanding of digital funneling, custom/lookalike audience, pixel tracking, and conversion API
• Analytical thinking, comfortable reading statistical data, and problem-solving oriented
• Honest, meticulous, disciplined with deadlines, and able to work independently and in teams