ADS SPECIALIST

Key Responsibilities

• Plan, execute and manage paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Shopee and Google.
• Monitor and optimise advertising performance to maximise Return on Ad Spend (ROAS) and Return on Investment (ROI).
• Manage advertising budgets effectively and ensure cost-efficient campaign performance.
• Analyse campaign data, identify opportunities for improvement and implement optimisation strategies.
• Conduct A/B testing on advertising creatives, audiences and campaign strategies.
• Work closely with the Marketing, E-commerce and Creative teams to support sales targets.
• Prepare regular advertising performance reports and recommend improvement strategies.
• Stay updated with advertising platform trends, algorithms and best practices.

Job Type: Full-time

Pay: RM4,000.00 - RM4,500.00 per month

Benefits:

• Health insurance
• Maternity leave
• Meal allowance
• Opportunities for promotion

Application Question(s):

• How many years of hands-on experience do you have in managing paid advertising campaigns?
• Which advertising platforms have you managed professionally: Meta, TikTok, Shopee or Google Ads?
• Have you independently managed advertising budgets and optimised campaigns to achieve ROAS or sales targets?
• What is the highest monthly advertising budget you have managed?
• Do you have experience managing advertising campaigns for e-commerce, fashion or retail businesses?

Work Location: In person