Ads Specialist (Google & Meta)

Job Role: Meta and Google Ads Specialist

Job Type: Freelance

Experience: 2+ years

Role Overview

As a Meta & Google Ads Specialist at Girafe, you will be the go-to expert for both Meta and Google advertising. You'll lead strategies across both platforms, analyze data, test creative ideas, and continuously optimize campaigns to achieve outstanding results. Your focus will be on creating performance-driven strategies, solving challenges, and building strong client relationships through clear communication and transparency.

What You’ll Do

• Lead Meta & Google Advertising Campaigns: Strategize, execute, and optimize campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Performance Max) to exceed client KPIs.
• Analyze Data and Innovate: Use historical data and trends across both platforms to guide decision-making and improve campaign performance.
• Test and Scale: Conduct multivariate tests to identify winning creative, copy, and audience combinations, scaling successful strategies.
• Problem-Solve: Take ownership of challenges, pivoting when needed to find solutions and ensure success across all campaigns.
• Collaborate: Work closely with clients, designers, copywriters, and your team to align on goals and deliver exceptional results.
• Communicate Effectively: Provide clear, timely updates and actionable insights to clients and internal stakeholders.

What We’re Looking For

This role is for someone who:

• Embodies Our Values: Sets the standard for excellence, approaches challenges with curiosity, and takes ownership of outcomes.
• Is Data-Driven: Makes informed decisions based on analysis and trends, not guesses.
• Thrives in Fast-Paced Environments: You’re adaptable, proactive, and unafraid to take calculated risks.
• Communicates Clearly: Whether reporting to clients or collaborating with the team, communication is professional and impactful.
• Seeks Growth: Continuously refines skills, stays ahead of industry trends, and contributes to team success.

Qualifications

• Bachelor’s degree in marketing, advertising, business administration, or a related field (Master’s preferred).
• 2+ years of experience managing paid social campaigns with budgets of Rs. 150,000+ annually.
• Proven expertise in Meta and Google Ads Manager.
• Strong understanding of forecasting budgets, optimizing for ROAS, and CPC/CPA targets.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple priorities while maintaining focus on results.

Success Metrics

• Campaign Performance: Consistently meet or exceed client KPIs.
• Testing and Iteration: Regularly implement and refine tests to enhance outcomes.
• Client Relationships: Build trust through clear communication and delivering on promises.
• Leadership: Support junior team members and contribute to a collaborative work environment.

What’s In It for You

• Salary: As per experience
• Growth Opportunities: Join a team committed to your professional development.

Why Join Us?

At Girafe, you’ll have the opportunity to work in a dynamic and innovative environment where creativity and data-driven strategies converge to produce impactful advertising campaigns. If you are passionate about shaping brand narratives and driving measurable results, we’d love to hear from you.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person