Ads Specialist VA

Job Summary:
We'd love to meet a results-driven Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local, service-based business. You'll set up campaigns from scratch, turn our photos and videos into high-performing ads, and track results closely every day to bring in quality leads within our service area. We're hoping for someone who pairs hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.

Key Responsibilities:

• Build and launch Meta (Facebook and Instagram) lead-generation campaigns, including campaign structure, audiences, and tracking setup
• Put together ad creatives (images, videos, and copy) from content the business supplies
• Set up local and radius-based targeting to reach customers within the service area
• Monitor campaign performance daily and respond quickly to issues or opportunities
• Analyze results and make data-driven changes to targeting, budget allocation, and creative
• Test ad variations to lower cost per lead and raise lead quality
• Stay up to date on Meta platform updates, policy changes, and best practices
• Prepare end-of-day or weekly performance reports that explain results in plain, simple language
• Recommend new campaign ideas and strategies to grow lead volume

Mandatory Skills:

• Proven hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)
• Strong experience running lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns
• Solid understanding of local and radius targeting, audience building, and budget optimization
• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup
• Ability to create or assemble ad creatives in tools such as Canva or similar
• Strong analytical skills and the ability to interpret metrics such as CPL, CTR, CPM, and conversion rates
• Ability to explain campaign performance in simple, non-technical terms
• Punctual, precise, and independent
• Strong written and verbal communication skills

Preferred Skills:

• Google Ads experience (Search and/or Local Services Ads)
• Previous experience advertising for local, service-based businesses (home services, contractors, trades, or similar)
• Experience with basic video editing tools such as CapCut
• Familiarity with CRM or lead-tracking tools that follow leads from ad to booked job
• Meta Blueprint or Google Ads certification
• Ability to juggle multiple campaigns at the same time

Why Join Us:
Join a growing local business where your work directly brings in new customers and real, measurable results. You'll own our paid advertising from day one, with room to test ideas and help shape our strategy. We value clear communication, initiative, and people who take pride in seeing their campaigns perform.