Advertising Manager

About the role

Slimmers World International is seeking a creative, commercially minded, and results-oriented Advertising Manager to lead advertising, social media, content, and partnership initiatives. The Advertising Manager will develop campaigns that strengthen brand awareness, increase social media engagement, generate qualified leads, and support membership and service growth. This role requires strong experience in content creation, team leadership, partner negotiations, campaign management, and performance analysis.

Key responsibilities

• Develop and execute integrated advertising campaigns aligned with the company's brand, sales objectives, and target markets.
• Create annual, quarterly, and monthly campaign plans for fitness, wellness, beauty, and lifestyle services.
• Maintain a consistent brand identity, voice, and message across all channels and branches.
• Lead the development of short-form videos, reels, testimonials, promotional materials, community stories, and interactive posts.
• Build and maintain a content calendar for platforms such as Facebook, TikTok, and other relevant channels.
• Ensure content is engaging, accurate, inclusive, and aligned with responsible advertising standards for health, fitness, beauty, and wellness.
• Assign responsibilities, establish deadlines, review outputs, and ensure campaigns are delivered on time and within budget.
• Work closely with sales, branch operations, customer service, nutrition, fitness, beauty, and management teams.
• Identify potential partners, influencers, creators, media organizations, wellness professionals, events, and complementary brands.
• Negotiate fees, deliverables, usage rights, timelines, exclusivity terms, promotional commitments, and performance expectations.

About you

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or a related field.
• At least 3-5 years of relevant experience in advertising, digital marketing, social media, brand management, or content marketing.
• At least 2 years of team leadership or supervisory experience.
• Demonstrated success in developing content and campaigns that increased engagement, leads, audience growth, or sales.
• Strong portfolio of social media campaigns, branded content, videos, or advertising projects.
• Solid understanding of content strategy, storytelling, audience behavior, community management, and current social media trends.
• Proven ability to manage cross-functional teams, creative projects, deadlines, and multiple campaigns.
• Experience establishing partnerships and negotiating with brands, influencers, creators, agencies, vendors, or media organizations.
• Strong communication, presentation, negotiation, and stakeholder-management skills.
• Ability to make decisions using both creative judgment and performance data.