Advertising Manager – E-commerce

Advertising Manager – E-commerce

Company: ShftX Tech Private Limited
Location: Dwarka, New Delhi
Experience: 4–7 Years
Employment Type: Full-Time
Interested candidates can share their updated CV at: [email protected]

About the Company

ShftX Tech Private Limited is a leading electronics brand known for delivering high-quality and innovative consumer technology products. Ranked among the top sellers on Amazon and Flipkart, we specialize in smart gadgets and accessories that enhance everyday life.

With a strong focus on customer satisfaction, cutting-edge technology, and sustainable practices, ShftX is committed to shaping the future of electronics through continuous innovation.

About the Role

Join ShftX's dynamic Marketing Team as an Advertising Manager – E-commerce, where you will own the strategy, execution, and performance of paid advertising across ShftX's e-commerce channels.

You will lead ShftX's advertising charter across Amazon Ads, Flipkart Ads, and other emerging e-commerce platforms, translating business objectives into scalable and profitable advertising programs.

The role involves managing advertising budgets and P&L, building and mentoring a team of Performance Marketing Executives, and working closely with Category, Supply Chain, Design, Product, and Analytics teams to drive visibility, sales, profitability, and market share across ShftX's e-commerce business.

This is a leadership role for someone who understands the dynamics of marketplace advertising, inventory, product-level performance, bidding, campaign optimization, and data-driven decision-making and is ready to take ownership of strategy, team management, and P&L accountability.

Key Responsibilities1. Advertising Strategy & P&L Ownership

• Own the end-to-end advertising strategy and budget/P&L across Amazon Ads, Flipkart Ads, and other e-commerce advertising platforms.
• Define platform-wise, category-wise, and SKU-wise advertising spend allocation.
• Set and monitor ACOS, ROAS, TACOS, revenue, and profitability targets.
• Develop monthly and quarterly advertising growth plans aligned with business and revenue objectives.
• Identify and test new advertising formats, placements, and marketplace opportunities.

2. Campaign Management & Optimization

• Oversee the planning, execution, and continuous optimization of sponsored listings, banner ads, display ads, and other platform-native advertising formats.
• Develop bidding, budget pacing, keyword, targeting, and placement strategies.
• Optimize campaigns based on SKU, category, platform, inventory availability, seasonality, and customer demand.
• Monitor campaign performance and ensure advertising spend is efficiently allocated.
• Align ad spend with inventory availability to minimize wasted spend on out-of-stock SKUs.
• Develop advertising strategies for new product launches to accelerate visibility and sales velocity.

3. Performance Analysis & Reporting

• Own weekly, monthly, and quarterly advertising performance reporting for leadership.
• Track key metrics including CTR, CPC, CPA, Conversion Rate, ACOS, TACOS, ROAS, and Revenue Contribution.
• Build dashboards and MIS to monitor advertising efficiency and platform-wise performance.
• Analyze campaign, SKU, category, and platform-level performance.
• Identify performance gaps and implement corrective actions.
• Translate data insights into clear strategic recommendations for Category, Supply Chain, Sales, and Business teams.

4. Team Leadership

• Build, manage, and mentor a team of Performance Marketing Executives.
• Set individual and team goals and KPIs.
• Review team performance and provide regular coaching and feedback.
• Upskill team members on marketplace advertising platforms, campaign optimization, and best practices.
• Establish SOPs for campaign setup, optimization, quality checks, and reporting.

5. Ad Creative & Content Strategy

• Partner with Design and Content teams to develop effective advertising creatives and product assets.
• Define creative strategies for product ads, banners, storefronts, and other marketplace placements.
• Drive structured A/B testing of creatives, copy, targeting, and campaign strategies.
• Analyze creative performance and continuously optimize for better CTR and conversion.

6. Cross-Functional Collaboration

• Work closely with Category, Supply Chain, Design, Product, Sales, and Analytics teams.
• Align advertising plans with inventory availability, pricing, promotions, and product launches.
• Partner with Analytics teams to ensure accurate tracking, attribution, and measurement.
• Coordinate with Amazon, Flipkart, and other marketplace account managers to identify growth opportunities.
• Represent the advertising function in leadership reviews and marketplace business discussions.

Qualifications & Experience

• MBA/PGDM in Marketing, Digital Marketing, Business Administration, or a related field.
• Bachelor's degree in BBA, B.Com, Marketing, or a related discipline may also be considered.
• 4–7 years of relevant experience in Performance Marketing, E-commerce Advertising, Marketplace Advertising, or Digital Marketing.
• At least 1–2 years of experience in a team-leading or managerial role preferred.
• Proven hands-on experience managing Amazon Ads and Flipkart Ads.
• Experience managing significant advertising budgets and performance targets.

Core Skills

• E-commerce Advertising
• Amazon Ads
• Flipkart Ads
• Marketplace Advertising
• Performance Marketing
• PPC / Sponsored Advertising
• Campaign Management & Optimization
• Bidding & Keyword Management
• Placement & Targeting Strategy
• ROAS / ACOS / TACOS
• Advertising Budget & P&L Management
• SKU & Category-Level Analysis
• Product Launch Advertising
• Inventory-Based Advertising Optimization
• Advanced Excel / Google Sheets
• MIS & Dashboard Reporting
• Data Analytics
• Team Management
• Stakeholder Management

Preferred Industry Experience

Candidates with experience in Consumer Electronics, E-commerce, FMCG, Retail, D2C, or Marketplace businesses will be preferred.

What We Are Looking For

We are looking for a hands-on, analytical, commercially driven, and results-oriented professional who can independently own the e-commerce advertising function, lead a team, optimize advertising investments, and deliver measurable growth in sales, profitability, and market share.

Interested candidates can share their updated CV at: [email protected]

Work Location: In person