Affiliate & KOC BD Specialist/Lead

Affiliate & KOC BD Specialist

Key Responsibilities

1. Affiliate Creator Development & Management

• Recruit, onboard, and activate affiliate creators on TikTok Shop and other platforms.

• Introduce product knowledge, commission structure, selling points, and content angles to boost conversions.

• Track performance metrics such as content volume, traffic, CTR, sales contribution, and GMV efficiency.

• Maintain strong relationships with top affiliates by providing timely support, incentives, and campaign updates.

• Continuously expand the affiliate network through marketplace tools, communities, and partnerships.

2. KOC Development & Management

• Identify,recruit and evaluate KOCs suitable for brand positioning and campaign needs.

• Design and negotiate package-based collaborations (e.g., 15–30 videos per cooperation).

• Manage full workflow: briefing, product seeding, content review, posting timeline, usage rights, and performance checking.

• Build and maintain a stable KOC pipeline to ensure steady content output for awareness, seeding, and conversion.

• Optimize KOC collaboration efficiency to balance volume, quality, and cost.

Requirements

• 1–3 years of experience in influencer/KOL/KOC management, affiliate marketing, BD, or social commerce.

• Familiarity with TikTok Shop affiliate ecosystem, e-commerce trends, and high-conversion short-video content.

• Strong communication and negotiation skills; able to manage many creators simultaneously.

• Data-driven mindset, comfortable with performance tracking and optimization.

• Highly proactive, self-motivated, and able to work in a fast-paced environment.

• Proficiency in English is a plus.