Affiliate Executive

About the role

Confetti is looking for an energetic and commercially minded Affiliate Executive. You will recruit new affiliates and creators, support them in creating better-performing videos and livestreams, and help turn affiliate activity into measurable GMV and commission growth. This is a hands-on execution role for someone who enjoys creator outreach, community building, social commerce, and performance-driven marketing. You will report directly to the Founder and work closely across our teams.

Key responsibilities

• Source, research, and approach potential Shopee and TikTok affiliates.
• Identify creators with strong potential based on content quality, audience fit, product categories, livestream ability, consistency, and commerce performance.
• Conduct outreach through TikTok, Instagram, Shopee, creator communities, referrals, WhatsApp, email, events, and other relevant channels.
• Help develop outreach templates, affiliate pitch decks, onboarding guides, FAQs, and recruitment campaigns.
• Guide newly joined affiliates through the Shopee or TikTok onboarding process and help them understand available campaigns, products, commissions, and content requirements.
• Encourage affiliates to publish consistently and participate in relevant Shopee and TikTok campaigns.
• Follow up with inactive or low-activity affiliates and support them with practical activation plans.
• Build positive day-to-day relationships with affiliates through WhatsApp groups, one-to-one follow-ups, training sessions, and community engagement.
• Support affiliates in improving their Shopee Video, TikTok video, and livestream performance.
• Guide creators on basic content best practices, including stronger hooks, product demonstrations, storytelling, calls to action, product links, posting consistency, and content trends.

About you

• 1–3 years of experience in any of the following: influencer marketing, creator management, affiliate marketing, social commerce, e-commerce, livestream, community management, or business development.
• Familiarity with Shopee, TikTok Shop, creator content, affiliate marketing, or livestream selling is strongly preferred.
• Comfortable with high-volume outreach, follow-ups, relationship building, and communicating with creators across different platforms.
• Strong written and verbal communication skills in English.
• Highly organised and comfortable managing multiple creators, campaigns, deadlines, and follow-ups at once.
• Proactive, resourceful, and willing to learn quickly in a fast-moving environment.
• Interest in short-form video, creator trends, livestreaming, e-commerce, and performance-driven content.