Affiliate Growth Lead

Who you are

• Deep experience in business development, partnerships, influencer management or affiliate-led growth in the US, with a track record of running performance-based creator or affiliate programs for a brokerage, trading platform or investing product
• Experience growing margin, options, futures or other leveraged or active-trading products
• A strong existing network and understanding of the US finance and investing creator ecosystem, including trading educators, finance YouTubers, newsletter authors, podcasters and wealth-management or advisor-creators
• Working knowledge of crypto and digital assets, with the ability to explain crypto trading products clearly to audiences who are new to them
• Demonstrated ability to originate, negotiate and grow commercially meaningful partnerships, including CPA, revenue-share and hybrid deal structures
• Hands-on experience with affiliate networks and tracking platforms
• A record of turning creator or affiliate activity into measurable outcomes such as funded accounts, trading volume, revenue or acquisition, with results you can describe in numbers
• Familiarity with US financial advertising rules, including FTC paid-endorsement disclosure, and experience getting creator content through compliance review
• Strong relationship-building skills, with the credibility to work with creators who protect their audience's trust and are selective about the brands they promote
• Commercial judgment: you prioritize partners based on expected impact on conversion and trading activity, not on reach or activity alone
• Comfort using performance data to evaluate partners, diagnose results, adjust strategy and end partnerships that do not perform
• Strong cross-functional execution skills and the ability to move opportunities from prospecting through launch and ongoing growth
• Experience working in wealth management or fintech
• Experience at a crypto exchange or digital-asset firm
• Existing relationships with US crypto-native creators
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto

What the job involves

• We are looking for an Affiliate Growth Lead, US to build and scale our relationships with finance and investing creators and affiliates across the US market
• The role combines business development, creator and affiliate partnerships and performance marketing, with a clear commercial mandate: drive attributable funded accounts and trading volume from active traders and investors, starting with Margin
• This is not a crypto-native KOL role
• The audience we want to reach already trades and invests, and we reach them through the creators and publishers they trust in traditional finance, trading education and wealth management
• Own business development for US finance and investing creators and affiliates, building a high-quality pipeline of trading educators, finance YouTubers and podcasters, newsletter authors, and wealth-management and advisor-creators
• Develop and execute the US creator and affiliate strategy, starting with a focus on driving Margin trading volume and funded accounts, with the scope to expand across Kraken's other trading products
• Own partner acquisition and relationship development, from initial outreach and commercial conversations through activation and ongoing growth
• Structure CPA, revenue-share and hybrid partnerships that tie partner incentives to funded accounts and trading activity
• Set up and manage the tracking, attribution, payout and reporting needed to measure partners through funded and traded accounts
• Work with Legal and Compliance on disclosure, content review and approved messaging, so that promotion of leveraged products is responsible and consistent
• Partner across Growth, Marketing, Product and other relevant teams to turn creator and affiliate opportunities into effective campaigns, and bring partner and audience feedback back into the product
• Coordinate with the NORAM Pro KOL Business Development team so each creator has a single point of contact and relationships are not duplicated
• Track attributable trading volume, funded accounts, active-trader retention and CAC per partner, and use the results to prioritize partners and investment
• Continuously identify emerging creators, communities and affiliate publishers that reach active traders and investors in the US

Benefits

• Remote-first and work from anywhere
• Competitive salary regardless of location, and the option to be paid in crypto
• Equity grants offered with most roles
• Flexible paid time off
• Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
• Mental health and life coaching benefits for you and your dependents
• Startup-level autonomy with the scale and learning opportunities of a global platform
• Remote workstation set-up bonus
• And more!