Agent2Agent EMEA Lead

Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behaviour, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Role Overview Circana is seeking a Senior Director II, A2A Lead for EMEA to drive the business strategy and requirements behind Circana’s Agent-to-Agent (A2A) technology enablement. This role translates client and market needs in the EMEA region into business and technical requirements that shape Circana’s agentic protocol capabilities, leads client-facing execution of A2A value across EMEA accounts, and communicates Circana’s A2A technical architecture to clients throughout the sales cycle.

This role partners closely with Circana’s Liquid AI, Engineering, and Product teams to co-own prioritization of what gets built next, and produces the regional enablement, demos, and client-facing materials that bring Circana’s A2A capabilities to life for EMEA clients and stakeholders.

Job Responsibilities Strategy & Business Requirements

• Translate EMEA client, market, and account needs into business and technical requirements that inform Circana’s enterprise A2A prioritization and roadmap
• Serve as the EMEA voice in Circana’s shared, cross-regional A2A prioritization process, partnering directly with the Liquid AI, Engineering, and Product teams on what gets built next
• Partner cross-functionally (Product, Engineering, Security, Legal, and Client Leadership) to drive adoption and value realization of A2A capabilities in region

Regional Enablement

• Produce EMEA-specific enablement materials (demos, mock-ups, worked examples) that translate Circana’s A2A capabilities for regional client and internal audiences
• Ensure regional enablement content is reviewed against the accuracy and consistency standard maintained centrally for Circana’s A2A capability and status

Client & Ecosystem Engagement

• Serve as the executive lead on client engagements involving A2A capabilities in EMEA, from early conversations through delivery
• Communicate and translate Circana’s A2A technical architecture and capabilities to clients and prospects throughout the sales cycle, partnering with Liquid AI and Engineering to ensure technical accuracy
• Represent EMEA client and market perspective in cross-functional discussions on security, governance, and data-access requirements for agent interactions
• Build Circana’s credibility as a trusted, forward-looking partner in the AI agent ecosystem with EMEA clients and prospects

Requirements Required

• Significant experience in a senior, client-facing or strategy role within enterprise SaaS, data/analytics, or technology-driven environments, translating business and client needs into product or technical requirements
• Experience defining business or technical requirements for agentic systems and interoperability protocols (e.g., MCP, A2A)
• Demonstrated ability to partner effectively with Liquid AI, engineering, and product teams to shape and prioritize a roadmap from a business and commercial perspective; hands-on technical build experience is not required
• Strong executive presence, with a track record of leading senior client conversations throughout the sales cycle and representing complex, evolving technical architecture in clear business terms
• Comfort operating in ambiguous, fast-changing environments, with the flexibility to adapt scope as Circana’s approach to agentic technology continues to evolve
• Fluency in English (required)

Preferred

• Familiarity with protocols such as MCP, A2A, and Agent–User Interaction Protocol (AG-UI)
• Familiarity with major AI agent ecosystems (e.g., Microsoft Copilot, Google Gemini, Anthropic Claude) from a business or strategic vantage point
• Background in data-intensive, analytics-driven SaaS environments
• Experience serving CPG, retail, or manufacturing clients in the EMEA market
• Understanding of CPG industry metrics (e.g., market share, distribution, syndicated data) and how they translate to client value
• Fluency in French or German a plus

Circana Behaviours Beyond technical skills, experience, and role-specific attributes, these shared behaviours are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviours in their daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position can be located in the following area(s): XXXX (please include on-site requirements/ days per week if applicable)