Job Description – Senior Manager – Wires Division & Fans Division

**Position:** Senior Manager/ AGM

**Department:** Sales

**Division:** Wires/Fan

**Location:** Coimbatore

Job Summary

We are looking for an experienced **Senior Managet for Wires Division** to drive sales growth, strengthen the distribution network, develop market strategies, and achieve business targets across the assigned territory. The role will involve close monitoring of daily sales performance, market trends, distributor/dealer performance, and competitor activities.

Key Responsibilities

* Develop and execute **area-wise sales strategies** to achieve revenue and volume targets for the Wires Division.

* Analyse the market to identify **growth opportunities, emerging markets, customer requirements, and competitive threats**.

* Conduct regular **market strategy analysis** based on sales trends, competitor pricing, product movement, and channel feedback.

* Drive and expand the **distribution network**, including distributors, dealers, retailers, and other channel partners.

* Monitor territory-wise and salesperson-wise sales performance against targets.

* Maintain and review **daily sales records**, including primary sales, secondary sales, orders, collections, and pending orders.

* Ensure **daily tracking and reporting of sales performance** against assigned targets.

* Analyse daily, weekly, and monthly sales data and take corrective actions wherever required.

* Track distributor/dealer stock levels and ensure adequate product availability in the market.

* Monitor competitor activities, pricing, schemes, product launches, and market movements.

* Identify gaps in sales performance and implement appropriate action plans to improve business.

* Conduct regular market visits with the sales team and channel partners to understand ground-level market conditions.

* Guide, motivate, and monitor Area Sales Managers, Sales Officers, and other field sales personnel.

* Set territory-wise targets and ensure effective achievement through systematic follow-up.

* Coordinate with internal teams for product availability, dispatches, schemes, pricing, collections, and customer requirements.

* Prepare and present **daily, weekly, and monthly sales reports and market analysis** to senior management.

* Ensure timely collection of outstanding payments and maintain healthy channel relationships.

* Develop strong relationships with key distributors, dealers, contractors, and other business stakeholders.

* Continuously evaluate territory performance and recommend measures for business expansion and profitability.

Key Performance Indicators (KPIs)

* Achievement of monthly, quarterly, and annual sales targets

* Area-wise sales growth

* Distributor and dealer network expansion

* Daily sales tracking and reporting accuracy

* Secondary sales and market penetration

* New customer/channel partner acquisition

* Collection and outstanding management

* Product-wise and territory-wise sales performance

* Market share and competitive performance

* Team productivity and target achievement

Candidate Profile

* **Experience:** 8–15 years of relevant sales experience, preferably in **Wires / Electrical / Cables / FMCG / Building Materials / Electrical Products**.

* Proven experience in **distribution/channel sales** and territory management.

* Strong understanding of distributor and dealer networks.

* Excellent skills in **market analysis, sales planning, MIS reporting, and performance tracking**.

* Strong leadership, negotiation, communication, and team-management skills.

* Ability to analyse sales data and convert insights into actionable business strategies.

* Willingness to travel extensively within the assigned territory.

Preferred Skills

**Distribution Sales | Channel Sales | Market Analysis | Sales Strategy | Daily Sales Tracking | MIS & Reporting | Dealer/Distributor Management | Team Leadership | Target Achievement | Competitor Analysis | Collection Management**

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Work Location: In person