Agriculture Editor

McPherson Media Group is looking for an Agriculture Editor to lead our rural content.

Country News, our flagship rural news publication and a trusted voice for farming communities across the Goulburn Valley and southern NSW, sits at the heart of this role. But this is not a print-only position. You’ll take ownership of agricultural content across MMG’s wider network of print and digital mastheads, shaping what rural audiences see online, on social media, in their inbox and in the paper.

About the role

Reporting to the Chief Content Officer, you’ll set the direction for agricultural coverage across MMG. You’ll work with journalists, editors and contributors across our mastheads to find, develop and place the stories that matter most to rural communities.

You’ll be a digital-first storyteller. That means producing reels and social content that connects with farming audiences, using newsletters and the MMG website to reach readers in new ways, and extending stories through reporting that captures the mood on the land.

You will lead by example, writing issues-based news stories and features that set the standard for agricultural journalism across the group.

What you’ll do

• Write daily news and feature articles on the issues that matter to rural readers
• Lead agricultural content planning and daily content decisions across MMG, including Country News
• Coordinate rural content across digital, social, newsletter and print
• Capture reels and social media content for rural, regional and farming audiences
• Grow digital engagement, reach and subscriptions, using performance data to guide your decisions
• Guide contributors and newsroom staff on agricultural content, upholding accuracy and fairness
• Build trusted relationships with farming communities, industry bodies and stakeholders

About you

• Strong news judgement and a sound understanding of editorial standards, ethics and media law
• The ability to write accurately on agricultural issues to tight deadlines
• Experience in a digital-first editorial or content role, ideally in rural, regional or agricultural media
• Hands-on social media skills, including reels and video storytelling
• An understanding of rural audiences, from long-standing subscribers to the next generation of farming families
• Excellent communication, planning and organisational skills

Lived experience of life on the land, or a strong connection to farming communities, will be highly regarded.

Why join us

This is a chance to shape how MMG’s historic rural mastheads serve and grow with their audiences for generations to come. If that excites you, we’d love to hear from you.

Company Overview

McPherson Media Group (MMG) is a publisher of a range of local newspapers across the regional Victoria and Southern New South Wales. We have been proudly delivering news to our communities for over a 100 years. We are always looking for technological advancements and embracing new ways to engage with our audiences and produce independent, in-depth and engaging content. Our company culture is based on respect, care and support - the values that define our relationships with our staff, customers and readers alike. With activities across twelve newspapers, a range of magazines, special and niche publications, related websites and advertising products as well as event management and commercial printing, we offer a variety of roles and career pathways. Join us at MMG!