AI & Tech KOLs Manager

About the role

Identify, connect with, and engage influential technology KOLs, creators, analysts, writers, podcasters, and community leaders across key platforms, especially X, Substack, Reddit, and YouTube. Develop and execute KOL engagement strategies to grow Alibaba's online presence, brand mentions, and share of voice in global AI and technology conversations. Build and maintain long-term relationships with relevant technology KOLs and digital creators to support ongoing corporate communications, AI branding, and thought leadership initiatives.

Key responsibilities

• Work closely with internal communications and business teams to identify key topics, proof points, and narratives that are relevant to global technology audiences
• Monitor online conversations and creator discussions around AI, cloud computing, open-source technology, e-commerce innovation, and other Alibaba-related topics to identify engagement opportunities
• Support the development of creator-friendly materials, including briefing notes, talking points, backgrounders, content ideas, and key message documents
• Actively organize and coordinate small-scale gatherings and roundtables to keep KOLs updated on Alibaba's latest developments and strengthen relationships within the tech creator ecosystem
• Track and report on KOL engagement performance, including online mentions, content reach, sentiment, creator participation, and relationship development progress

About you

• 5+ years of experience in managing technology KOLs, influencer relations, creator partnerships, digital communications, technology PR, or social media strategy
• Strong understanding of the global technology and AI landscape, including key online communities, creators, and discussion platforms
• Existing network or proven ability to build relationships with technology KOLs, creators, writers, analysts, or community leaders, especially on X, Substack, Reddit, and YouTube
• Experience developing creator partnerships, content collaborations, or online advocacy programs
• Good understanding of social listening, online sentiment, content performance, and digital measurement metrics
• Fluent English writing and communication skills; additional language skills are a plus