AI Content Strategist

AI Content Strategist

Job Summary

The AI Content Strategist is responsible for designing and delivering B2B content strategies that perform across traditional search and AI-driven discovery and generative search environments. The role operates within a B2B marketing-as-a-service model, where you will work deeply within a client’s context while remaining aligned to organization's strategy standards, frameworks, and responsible AI practices. In addition to content strategy, this role acts as a prompt and context engineer and plays a critical role in helping clients modernize their content operations by identifying opportunities to integrate AI assistants, agents, and automation that improve speed, consistency, and scalability across content workflows.

AEO/GEO-Centric Content Strategy & Planning

• Develop B2B content strategies, blueprints, and content maps for marketing initiatives (ABM, demand generation, and lead generation), with AEO and GEO considerations embedded throughout.
• Conduct comprehensive content audits and gap analyses across web and content libraries to identify optimization, conversion, and engagement opportunities.
• Ensure all content plans are grounded in audience intent, question-based discovery, and observed AI search behaviors
• Design content frameworks for high-impact assets (whitepapers, reports, blogs, and pillar pages), ensuring narrative cohesion, appropriate formats, and structures that support AI retrieval, summarization, and citation

Client Partnership & Governance

• Develop content strategy for high-impact B2B marketing campaigns, ensuring alignment with business marketing goals and objectives for AI search & visibility.
• Assess client content creation workflow processes to identify inefficiencies, bottlenecks, and scalability issues.
• Identify where automation or AI-assisted workflows can meaningfully improve the efficiency, consistency, and quality of content workflows.
• Recommend, establish, and maintain improvements to AI-enhanced content workflows, roles, and handoffs within assigned engagements, supporting consistent, high-quality delivery.

Content Auditing & Prioritization

• Oversee and conduct web page audits to assess AEO/GEO readiness, content quality, and optimization opportunity
• Establish prioritization frameworks that balance business value, search opportunity, AI visibility potential, time-to-value, and effort to execute
• Advise clients on which optimization priorities will deliver the greatest impact to AI visibility and why
• Provide clear, strategic recommendations for content restructuring, expansion, consolidation, or creation

AEO/GEO Pillar & Topic Cluster Strategy

• Lead AEO/GEO topic discovery and prioritization with SEO, using intent research, search behavior analysis, and business objectives.
• Collaborate closely with SEO to identify AEO/GEO topic clusters and build pillar page strategies that establish strong brand authority.
• Map primary and supporting content across topic clusters to ensure strategic content coverage, depth, and internal cohesion.

AI Assistants, Automation & Agent Advisory

• Identify opportunities to design and integrate AI assistants, prompt libraries, or content agents for specific content tasks or within content creation workflows.
• Consult with clients on how to scope, establish, and govern AI-enabled content systems.
• Define use cases, inputs, guardrails, and success criteria for AI assistants and agents.
• Evaluate performance of AI-assisted workflows and recommend optimizations as needed.

Cross-Functional Collaboration

• Partner with SEO teams to align content strategy with intent research, topic clustering, internal linking, and AEO/GEO/SEO search performance goals.
• Collaborate with Web and UI/UX teams to ensure content structures, page layouts, and information architecture support discoverability, usability, and AI retrieval.
• Work with Design teams to ensure visual systems, templates, and content presentation support clarity, readability, and content reuse.
• Collaborate with Senior AI Content Specialists to translate strategy into clear briefs, roadmaps, and execution guidance.
• Work with all delivery teams to deliver cohesive and justifiable AEO/GEO/SEO recommendations to the client.

Learning & Continuous Improvement

• Stay informed on emerging trends in AI search, LLM behavior, and content optimization methodologies.
• Actively develop skills related to AI-assisted content creation and optimization workflows.
• Contribute learnings and insights to the broader AI Content Experience team to help evolve internal capabilities.

Qualifications

Expertise and Education

• At least 10 years of relevant experience in communications, publishing, marketing, etc.
• At least 3 years of experience managing and refining content or creative strategies.
• Strong ability to write clear, concise, and conversational B2B marketing content.
• Proven experience leading or owning content strategy and optimization initiatives with internal teams or client stakeholders.
• Experience working directly with clients or senior stakeholders in an advisory capacity.
• Interest in developing deeper expertise in AI search, LLM behavior, and emerging content discovery model

Technical and Soft Skills

• Expertise in content strategy, demand generation, ABM, and inbound marketing.
• Strong copywriting, editing, and storytelling skills across various B2B content formats (blogs, whitepapers, case studies, landing pages, etc.).
• Strong understanding of content planning & strategy principles and how content supports business goals.
• Strong working knowledge of SEO and practical familiarity with AEO/GEO concepts and execution.
• Ability to define and design AI-assisted content processes and workflows that scale across teams and engagements.
• Excellent communication skills, with the ability to explain complex concepts in clear, practical terms and create clear audience-focused content.
• Strong collaboration and facilitation skills across cross-functional teams
• Exceptional stakeholder management, client communication, and leadership abilities.

Key Performance Indicators (KPIs)

• Successful delivery of AEO/GEO strategies mapped to content blueprints and topic clusters that are aligned to client goals.
• Improved content performance metrics (engagement, conversion rates, and pipeline influence), including measurable improvement in AI visibility, citations, and engagement across priority content sets.
• Successful implementation of content operations best practices across clients.
• Consistent delivery of high-quality AEO/GEO work, along with demonstrated growth in the capabilities and effectiveness of assigned junior and senior specialists.
• Strong partnership feedback from the client, Senior Content Solutions Architect, Editorial Leads, and Campaign Managers.

For your Portfolio:

• Please submit a portfolio that represents your strongest and most relevant work. We are looking for quality over quantity.
• Include at least 2–3 detailed case studies that clearly outline:
• The client or business objective
• Your content strategy and rationale
• How the strategy was executed
• Your specific role and contributions
• Measurable results and business impact
• We are particularly interested in seeing strategic thinking, ownership, and the ability to connect content initiatives to business outcomes.

Work Arrangements

• Work Location: Ortigas East, Pasig, Metro Manila
• Work Shift: Night Shift (8:00PM to 5:00AM)
• Work Set-up: Hybrid (2x a week RTO)

Pay: Php100,000.00 - Php140,000.00 per month

Work Location: Hybrid remote in Pasig