AI Creative Operator

Job Title: AI Creative Operator

Reports to: Content + Web Lead

Location: Lower Parel, Mumbai

About the Role:

Bombay Shirt Company is looking for an AI Creative Operator to own creative production for our social, editorial, and performance ad channels using AI tools to multiply and iterate on our existing photography and campaigns faster than traditional manual workflows allow. This is a hands-on production role, not a strategy or original-concept role: you'll take shoots and campaigns that already exist and turn them into the dozens of formats, variants, and iterations our 35-store retail footprint and digital channels need.

A secondary part of the role involves generating first-draft product and website copy using AI tools, which will be reviewed and polished by the marketing team.

What You'll Do

Creative production (primary)

• Resize and reformat existing photography/video across formats Instagram feed, stories/reels, WhatsApp catalogue, website banners, and print/in-store collateral
• Use generative AI tools (Photoshop generative fill, Higgsfield, Midjourney/Firefly, etc.) for background swaps, retouching, and asset generation
• Build and maintain templates so a single shoot can be multiplied into many on-brand variants without starting from scratch each time
• Produce multiple creative variants (different hooks, colors, CTAs, copy overlays) for performance ad testing, and iterate based on what's performing
• Keep all output consistent with BSC's brand guidelines and visual identity

Copy generation (secondary)

• Draft first-pass product descriptions and PDP (product detail page) copy using AI tools, based on product attributes (fabric, fit, collar type, occasion)
• Draft first-pass website and campaign copy for review by the marketing team
• Flag where AI-generated copy needs human polish rather than publishing it as-is.

What We're Looking For

• 2 to 4 years of experience in graphic design, digital creative production, or a related field
• Strong working knowledge of Photoshop and at least one generative AI image tool (Higgsfield, Midjourney, Firefly)
• Comfort with Claude or similar AI tools for content/copy generation
• An eye for brand consistency you can tell when something looks off-brand or when AI output isn't quite right for apparel (texture, drape, fit)
• Experience with performance ad creative (understanding of what drives CTR, creative testing/fatigue) is a strong plus
• Copywriting ability is a plus but not required this is secondary to the creative function
• Organized and systems-minded comfortable building repeatable templates/workflows rather than solving every request from scratch

Tools You'll Use

Claude, Higgsfield, Photoshop, and other design/AI tools as needed. You'll also help evaluate and recommend new tools as our stack evolves.

What Success Looks Like in the First 90 Days

• Templated resizing/reformatting workflow live for at least 23 recurring content types (social, ads, PDP visuals)
• A working PDP/product copy pipeline (attributes in, draft copy out, human polish, publish)
• First round of performance ad creative variants tested and iterated on