AI-Driven Content Writer

AI-DRIVEN CONTENT WRITER

Company: B-Arm Medical Technologies Pvt. Ltd.

Department: Content & Marketing

Work Mode: Remote/Hybrid

Experience: 2+ Years

Employment: Full-time

Compensation and Performance:

Fixed gross annual salary 3.5 LPA

Performance-linked incentive 0.5 LPA

Cash Compensation 4 LPA

ESOPs Approx. 2L will be provided after few months based on performance and company policy.

Total Approx Compensation with ESOPs– 6 LPA

About B-Arm

B-Arm Medical Technologies is a fast-growing Indian consumer healthcare and medical-device company creating practical, accessible products across women’s health, pregnancy, postpartum care, fertility, breastfeeding, respiratory care and rehabilitation. Our products have served more than three lakh families through our D2C platform and marketplaces including Amazon and Flipkart. We are expanding our content capabilities to build trusted product education and high-quality reusable content across digital channels.

Role Summary

We are looking for a creative, research-oriented Content Writer with 2+ years of experience to create high-quality content across B-Arm’s 100+ products and digital platforms. The role covers product content, marketing communication, social media & video scripts, with effective use of AI while maintaining accuracy, originality and B-Arm’s brand voice.

Key Responsibilities

• Research products, audiences, customer problems and healthcare topics to create accurate, engaging content.
• Create content for Instagram, Facebook, YouTube, websites, blogs, marketplaces and other digital platforms.
• Write Reels/YouTube scripts, hooks, captions, carousel copy, Stories and promotional content.
• Develop multiple content angles for the 100+ product portfolio, including educational, problem-solution, promotional and trend-based content.
• Create product descriptions, feature-benefit content, FAQs and campaign copy.
• Use AI for research, ideation, drafting, variations and content repurposing.
• Collaborate with social media, design, video and marketing teams on campaigns and launches.
• Edit and proofread content while ensuring healthcare communication is accurate, responsible and aligned with approved product information.

Required Experience and Skills

• 2+ years’ experience in content writing, copywriting, social media content or a related role.
• Excellent English communication with strong writing, research, editing and proofreading skills.
• Strong ability to write engaging hooks, captions, video scripts, marketing copy and product content.
• Good understanding of social media, digital marketing and basic SEO.
• Ability to manage multiple products, platforms and deadlines and adapt content to different audiences.
• Comfortable using AI tools for content creation and research, with sound judgment for healthcare communication.

Key Success Metrics

• Quality and volume of content and ideas across the 100+ product portfolio.
• Quality and performance of Reels, YouTube and social media content.
• Timely delivery, accuracy and consistency of product information and brand voice.
• Effective content repurposing, AI-assisted productivity and collaboration with design, video, social media and marketing teams.