AI Growth Marketer

About Recur Club

Recur Club is India's first AI-native debt marketplace. We connect founders directly with lenders through a technology-first, agent-driven ecosystem — automating underwriting, matching businesses with the right capital partners, and dramatically reducing turnaround time.

Our mission: when a founder, CFO, or lender thinks debt, we want them to instinctively "Think Recur, when they think Debt."

The Role

Report directly to the Founder; operate alongside a lean team of 4 own the outbound growth engine end-to-end — account selection to revenue impact — using ABM, large-scale list creation, sales enablement, and AI-native nurturing. Own the Recur brand and Bharat Ke Super Founders (BKSF) — our startup show on Amazon MX Player. This is a pipeline and brand role. You're accountable for lead quality, conversion, revenue influence, and brand equity — not campaigns or vanity metrics.

What You'll Do

1. Own the full-funnel outbound engine

• Run and optimise the entire outbound funnel — account selection, engagement, nurturing, conversion.
• Own ABM performance and pipeline-influence targets.
• Design automated, scalable journeys while keeping tone and storytelling distinctly human.

2. Build and operate large-scale outbound programs

• Create and manage high-quality lists via research, scraping, enrichment, and segmentation.
• Continuously refine ICPs, personas, and account prioritisation.
• Partner with Sales and the Founder so outbound drives qualified opportunities and revenue.

3. Own lead scoring, routing and conversion

• Build a lead-scoring and prioritisation engine across inbound and outbound.
• Ensure the right leads reach the right reps at the right time.
• Work with Sales to improve follow-up speed, messaging relevance, and conversion rates.

4. Own the Recur brand

• Sharpen and carry the narrative: who we are, and why "Think Debt, Think Recur" becomes the default for founders and lenders.
• Build a consistent brand across website, content, social, PR, and events.

5. Drive Bharat Ke Super Founders (BKSF)

• Own the brand, distribution, and growth engine behind our founder's show on Amazon MX Player.
• Turn BKSF into a top-of-funnel and category-building flywheel for Recur.

6. Use AI as a force multiplier (not a gimmick)

• Build AI-native systems — Clay, n8n, APIs, agents — that run the pipeline on autopilot. Not ChatGPT prompts.
• Apply AI to scale personalised nurturing, research, account intelligence, and lead enrichment.
• Use AI workflows for content repurposing, personalised messaging, and video snippets.
• Constantly experiment to improve efficiency, relevance, and response rates — while maintaining high quality.

You might be a fit if:

• 5+ years in B2B marketing (fintech a plus), with ownership of revenue-linked KPIs, not just campaigns.
• You're comfortable across brand, content, demand gen, and sales enablement, and can balance brand-building with short-term pipeline.
• You actively use AI for research, content, and nurturing, while keeping strategy, judgment, and creativity human-led.
• You thrive working hands-on with founders, product, and sales in a fast-moving, high-ownership, early-stage environment.