AI Marketing & Performance Specialist

About the role

An AI-first marketer role focused on bringing marketing processes from research through execution and ads optimization. This position combines marketing expertise, creative capability, and technical proficiency with AI, agents, APIs, and automation to accelerate output and make processes scalable. The goal is to transform product briefs into campaigns, content, paid ads, measurement, and iteration—using AI as leverage, not as a gimmick.

Key responsibilities

• Research trends, competitors, audience, market signals, and product positioning to find winning angles
• Develop hooks, scripts, storyboards, copywriting, visual concepts, and creative briefs
• Create image/video/UGC/ads assets using AI workflows, then ensure final output is broadcast-ready
• Execute organic and paid distribution across relevant channels including TikTok, Meta/Instagram, and marketplace
• Prepare, run, and optimize campaign ads based on objective, audience, budget, creative, and performance data
• Conduct A/B testing and iteration on creative, hooks, CTAs, audience, landing flow, and offers
• Build or leverage AI agents/automation to accelerate research, production, approval, publishing, engagement, reporting, and iteration
• Coordinate with creative, e-commerce, IT/engineering, and operations teams to connect AI workflows to real business processes

About you

• Understand customer journey and funnel: awareness → consideration → conversion → repeat/retention
• Distinguish between visually good creative and creative that actually drives conversion
• Read ads data and make decisions: which creatives to scale, revise, or stop
• Understand offer, CTA, landing/product page, audience, retargeting, testing, and budget allocation concepts
• Maintain brand voice and compliance; do not make exaggerated or unaccountable marketing claims
• Comfortable working fast, experimenting, documenting results, and repeating workflows based on data
• Portfolio and execution capability matter more than degree
• Have handled content, creative ads, digital marketing, performance marketing, AI creative, or automation marketing in practice
• Can show examples of campaigns/creatives you created and explain the reasoning behind creative decisions and performance
• Understand when and why specific AI tools are used, their costs/limitations, and how workflows are measured—not just memorizing tool names
• Comfortable learning new tools quickly and reading technical documentation when needed
• Able to communicate with both marketing and technical teams without losing focus on business outcomes

Benefits

• Infrastructure for AI/automation marketing is approximately 90% ready for use
• API integrations for TikTok and Meta for existing use cases are available, including engagement/comment workflows
• Opportunity to leverage, refine, and develop workflows within existing infrastructure alongside internal teams