AI Search Optimization Specialist

About E2M

E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.

Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together.

Role Overview

As a Senior AEO / GEO Specialist, you will own AI Search strategy and execution across client websites, with a strong focus on improving visibility across traditional search and AI-powered discovery platforms.

You’ll work closely with SEO, Content, Development, and Account Management teams to develop strategies, run experiments, measure outcomes, and build scalable AEO/GEO frameworks.

Key Responsibilities

AI Search Strategy

• Develop and execute AEO, GEO, and AI Search strategies for multiple clients and industries.
• Conduct AI Search audits and establish baselines and KPIs.
• Build strategic query and prompt sets across commercial, informational, brand, comparison, local, and problem/solution intent.
• Analyze competitor visibility, citations, recommendations, and brand mentions.
• Identify opportunities to improve AI visibility and citation frequency.

AI Search & LLM Visibility

• Optimize visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Microsoft Copilot, and emerging AI search platforms.
• Analyze how AI systems retrieve, evaluate, summarize, and cite information.
• Conduct citation-gap and competitor analysis.
• Improve content accessibility, authority, entities, and information structure.
• Monitor and improve brand representation in AI-generated answers.

Entity & Knowledge Optimization

• Develop entity optimization and knowledge-graph strategies.
• Map key entities, attributes, and relationships.
• Improve consistency of brand and entity information across the web.
• Collaborate with content and development teams on structured data and entity implementation.

Content & Topical Authority

• Develop AI Search-focused content strategies and advanced content briefs.
• Identify opportunities to build topical authority.
• Optimize content for search engines, answer engines, generative engines, and AI retrieval systems.
• Leverage original research, proprietary data, expert insights, and first-party information.
• Review content and provide AEO/GEO recommendations.

Technical AI Search

• Lead technical audits covering crawlability, indexability, rendering, information architecture, internal linking, structured data, schema, XML sitemaps, robots directives, and content accessibility.
• Translate findings into actionable developer tasks.
• QA implementations and validate results.

Experimentation & Innovation

• Design and execute controlled AEO/GEO experiments.
• Establish pre- and post-implementation benchmarks.
• Identify repeatable strategies that deliver measurable improvements.
• Build internal AEO/GEO frameworks, SOPs, case studies, and methodologies.
• Contribute to E2M’s evolving AI Search capabilities.

Reporting & Client Strategy

• Develop AI Search performance reports and actionable recommendations.
• Present insights to internal teams and agency partners.
• Support AI Search audits, proposals, and strategy development.
• Identify opportunities based on client AI Search gaps.

Must Have

• 3 years of SEO / Organic Search / Search Strategy experience.
• 1–2+ years of hands-on AEO/GEO/AI Search experience preferred.
• Proven experience personally implementing AI Search strategies.
• Ability to demonstrate specific before-and-after results.
• Strong understanding of AI Search, AEO, GEO, LLM SEO, semantic search, entity optimization, structured data, topical authority, and search intent.
• Strong technical SEO expertise.
• Hands-on experience with multiple AI Search platforms.
• Strong analytical and experimentation skills.
• Ability to independently develop strategy, not just execute predefined tasks.
• Strong communication and presentation skills.

Preferred

• Experience managing AEO/GEO strategies across multiple websites.
• Agency or multi-client experience.
• Experience with US-market websites.
• Enterprise or competitive-niche experience.
• Knowledge graph and entity optimization experience.
• Experience with AI citation monitoring platforms.
• Experience developing AEO/GEO frameworks and SOPs.
• Experience mentoring junior SEO/AEO professionals.

Why E2M?

At E2M, you’ll work with global agency partners and be part of a growing team operating at the intersection of SEO, AI, AEO, and GEO. This is an opportunity to help shape our AI Search offering, experiment with emerging strategies, and build frameworks that create measurable client impact.