AJO Engineer

Job Role AJO Engineer

Position: AJO Engineer
Location: PAN India
Band: B3

Notice Period: Immediate

Position Overview

We are seeking a skilled Adobe Journey Optimizer (AJO) Engineer to design, implement, and optimize customer journey solutions using Adobe Experience Platform (AEP) and AJO. The role involves data modeling, journey orchestration, omni-channel personalization, seamless integration, and collaboration with cross-functional teams.

Key Responsibilities

1. Solution Design and Implementation

• Collaborate with stakeholders to understand business objectives and translate them into AJO solutions.
• Design and implement AJO capabilities, including data ingestion, data modeling, segmentation, and journey orchestration.
• Configure AJO events, triggers, automations, actions, and message delivery channels.

2. Data Management and Integration

• Build and configure data schemas in AEP, including mapping of classes, field groups, identities, and attributes.
• Apply data quality rules, validate data accuracy, and ensure proper data synchronization.
• Leverage AEP APIs and SDKs, including WebSDK, to integrate data from multiple systems.

3. Personalization and Testing

• Build and deploy omni-channel personalization strategies using AJO.
• Implement A/B testing to optimize customer journeys and experiences.
• Create and deliver personalized offers and messages across email, SMS, push notifications, and other channels.

4. Tagging and Analytics

• Utilize Adobe Tagging with WebSDK to track and analyze customer interactions.
• Ensure data classification, retention, and privacy compliance within tagging and analytics workflows.

5. Channel and Email Management

• Design and manage email templates in AJO, including Email Subdomain delegation and IP warming strategies.
• Set up channel surfaces, IP pools, and perform IP warming activities.

6. Problem Diagnosis and Resolution

• Diagnose, troubleshoot, and resolve technical issues related to AEP and AJO.
• Identify and address data integration and system errors to ensure smooth operation.

7. Collaboration and Enablement

• Work with developers, data engineers, and project managers to ensure successful project delivery.
• Share expertise and provide mentorship to junior team members.

8. Knowledge Sharing and Documentation

• Document best practices for data management, journey orchestration, and personalization.
• Provide training and guidance to internal teams on AJO and AEP functionalities.

Qualifications

Required Skills and Experience

• Bachelor’s degree in Computer Science, Data Analytics, Marketing, or a related field.
• 3+ years of experience working with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of data modeling, segmentation, and customer journey orchestration.
• Experience with omni-channel personalization and A/B testing.
• Proficiency in APIs, SDKs, and WebSDK for data streaming and tagging.
• Hands-on experience with email template creation, channel management, and IP strategies.

Preferred Skills

• Experience with analytics platforms such as Google Analytics, Tableau, or Power BI.
• Familiarity with real-time data integration and identity resolution in AEP.
• Knowledge of privacy and data governance standards.

Soft Skills

• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively in a cross-functional environment.