ALDI – Tasty Convenience

ALDI - Smakelijk Gemak Private Label Retail Packaging – Brand Naming, Logo Design & Packaging Development

Brand Development and Packaging Design for Aldi Netherlands’ 'Smakelijk Gemak' Line Stepfive created the brand name, identity, and packaging design for Smakelijk Gemak—Aldi Netherlands’ ready meal line offering a wide selection of freshly chilled dishes, from Italian and Dutch to Asian cuisine. The packaging features a sleeve design that incorporates a traditional Dutch tablecloth and classic ‘boerenbont’ dinnerware symbolizing the warmth and familiarity of the Dutch dining table. This visual identity reinforces the inviting atmosphere of enjoying comforting, globally inspired meals together at home.

ALDI - Smakelijk Gemak Private Label Retail Packaging – Brand Naming, Logo Design & Packaging Development

Brand Development and Packaging Design for Aldi Netherlands' 'Smakelijk Gemak' Line Stepfive developed the brand name, brand identity, and packaging design for Aldi Netherlands’ ‘Smakelijk Gemak’ product line, which offers a wide range of fresh ready-made meals. The range includes various international cuisines — from Italian and Dutch to Asian dishes. The packaging design features a sleeve with a traditional Dutch tablecloth and rustic-style crockery, evoking the feeling of a warm and familiar dining table. This visual identity highlights the comfort and joy of sharing delicious meals, inspired by tastes from around the world.

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