Amazon Ads Executive

We are looking for a results-driven Amazon Ads Executive to manage and optimize Amazon advertising campaigns and support overall e-commerce growth. The ideal candidate should have hands-on experience with Amazon PPC, campaign optimization, keyword research, product listing performance, sales analytics, and digital marketing.

The role will be responsible for improving advertising efficiency, product visibility, traffic, conversions, sales, ROAS, and overall marketplace performance.

Key Responsibilities

• Plan, execute, and optimize Amazon PPC advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Conduct keyword research and identify high-performing keywords, search terms, competitors, and product targeting opportunities.
• Manage campaign structures, including Auto, Manual, Broad, Phrase, Exact, Product, and Category targeting.
• Monitor and optimize key performance metrics such as ACOS, ROAS, CTR, CPC, CVR, impressions, clicks, and sales.
• Regularly review Search Term Reports and implement negative keywords and search-term optimization.
• Optimize daily/weekly budgets, bids, placements, targeting, and campaign performance to achieve sales and profitability objectives.
• Develop and execute strategies to improve organic ranking and paid visibility of priority products.
• Analyze competitor advertising activity, pricing, promotions, keywords, and product positioning.
• Coordinate with the e-commerce/content team to improve Amazon product listings, titles, bullet points, descriptions, images, A+ Content, and keywords.
• Identify opportunities for cross-selling, upselling, new product launches, and portfolio expansion on Amazon.
• Support promotional activities such as Amazon deals, coupons, offers, and seasonal campaigns.
• Track product-level performance and identify issues affecting traffic, conversion, Buy Box, ratings, inventory, and sales.
• Prepare regular Amazon Ads and e-commerce performance reports with actionable insights.
• Work closely with internal teams such as E-commerce, Performance Marketing, Content, Design, Sales, and Supply Chain.
• Stay updated on changes in Amazon Ads, marketplace algorithms, e-commerce trends, and digital marketing best practices.

Key Performance Indicators (KPIs)

The role will be measured primarily on:

• Amazon revenue and sales growth
• ROAS improvement
• ACOS/TACOS optimization
• Advertising-attributed sales
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Organic keyword/product ranking improvement
• Product visibility and traffic growth
• Campaign profitability
• New product launch performance
• Overall Amazon marketplace growth

Required Skills

• Hands-on knowledge of Amazon Seller Central / Vendor Central and Amazon Ads
• Strong understanding of Amazon PPC and marketplace advertising
• Good knowledge of keyword research and search-term analysis
• Strong analytical and data interpretation skills
• Understanding of ROAS, ACOS, TACOS, CTR, CPC, CVR, and conversion funnels
• Good understanding of e-commerce customer journeys and digital marketing
• Proficiency in MS Excel / Google Sheets
• Ability to work with large datasets and identify performance trends
• Strong attention to detail and numerical aptitude
• Good communication and coordination skills

Preferred Qualifications

• Experience managing Amazon Ads for D2C, FMCG, consumer electronics, beauty, fashion, lifestyle, or other e-commerce brands
• Experience with Amazon product launches
• Knowledge of Amazon SEO and listing optimization
• Experience with other marketplaces such as Flipkart, Myntra, Meesho, or Nykaa is an advantage.
• Exposure to Google Ads, Meta Ads, Google Analytics, or other performance marketing platforms is preferred.
• Experience with Amazon PPC tools/platforms such as Helium 10, Jungle Scout, SellerApp, DataHawk, or similar tools is an advantage.

Work Location: In person