Amazon Ads VA

Job Summary:
Find your place with us as a detail-oriented Amazon PPC Specialist who manages and optimizes advertising performance across a portfolio of e-commerce brands, including one large catalog of around 150 SKUs. Working within the campaign strategy and monthly budgets our team sets, you’ll launch and optimize campaigns, track results, and flag growth opportunities. You’ll also provide light support and monitoring for our TikTok Shop account. You’ll suit this role if you have hands-on Amazon PPC experience, a sharp analytical mind, and the ability to turn data into clear, practical decisions.

Key Responsibilities:

• Launch and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, based on the product priorities and campaign requests provided
• Mine search term reports every week to harvest high-performing keywords and add negative keywords that cut wasted spend
• Adjust bids and budgets within the monthly budget and rules provided to improve ACoS, TACoS, and ROAS
• Maintain and organize campaigns for a large catalog of around 150 SKUs as well as smaller brand catalogs
• Support the Amazon advertising launch of new brands as they join the portfolio
• Monitor the TikTok Shop account and flag issues, performance changes, and opportunities
• Track campaign performance and send a weekly report by message or Google Sheet, with clear observations and recommendations
• Raise trends and opportunities with the team for strategic decisions
• Stay in regular contact with the team, sending updates at least three days a week
• Keep up with Amazon Ads and TikTok Shop updates and best practices

Mandatory Skills:

• Proven hands-on experience managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
• Strong working knowledge of Amazon Seller Central and the Amazon Ads console
• Solid understanding of PPC metrics such as ACoS, TACoS, ROAS, CTR, and conversion rate
• Experience with keyword research, bid optimization, and search term analysis
• Strong analytical skills and comfort working with performance data in Excel or Google Sheets
• Strong written communication skills, including clear and professional updates and reports
• Detail-driven, accountable, and self-directed
• Trustworthy with sensitive account data and willing to sign a confidentiality agreement

Preferred Skills:

• Experience managing PPC for multiple brands or catalogs with 100+ SKUs
• Basic familiarity with TikTok Shop and its seller tools
• Familiarity with tools such as Helium 10, Jungle Scout, or similar
• Experience launching advertising for new Amazon brands or products
• Basic knowledge of Amazon listing optimization and how it affects ad performance
• Organized enough to handle several projects at a time

Why Join Us:
Join a growing e-commerce business with an expanding brand portfolio, where your work has a direct, measurable effect on sales. You’ll work closely with a hands-on team lead who gives guidance and context on each brand, in a supportive environment with room to grow as the portfolio expands.