Amazon Pay-Per-Click Specialist

Overview

We are seeking a dynamic and results-driven Amazon Pay-Per-Click (PPC) Specialist to join our digital marketing team. In this role, you will spearhead paid search and social media advertising campaigns across Amazon and other digital platforms, driving targeted traffic, optimizing ad performance, and maximizing return on investment. Your expertise in performance marketing, keyword research, and media buying will be essential in crafting compelling campaigns that elevate our brand presence and boost sales. This position offers an exciting opportunity to leverage data-driven decision making and cutting-edge marketing tools to deliver measurable results in a fast-paced e-commerce environment.

Duties

• Develop, implement, and optimize Amazon PPC campaigns using platforms such as Amazon Ads, Google Ads, Microsoft Ads, Bing Ads, and Facebook Advertising to achieve strategic marketing objectives.
• Conduct comprehensive keyword research utilizing SEO tools and analytics platforms to identify high-performing keywords that enhance campaign visibility and conversion rates.
• Manage budgets effectively across multiple paid search marketing channels, ensuring optimal allocation for maximum media performance analytics and ROI.
• Monitor campaign performance using Google Analytics, web analytics reporting tools, and media planning software; analyze data to identify trends and opportunities for continuous improvement.
• Execute A/B testing on ad creatives, landing pages, and bidding strategies to enhance conversion optimization efforts.
• Collaborate with cross-functional teams including social media management, affiliate marketing, and web analytics to align campaigns with overall marketing strategies.
• Prepare detailed reports on campaign performance metrics such as click-through rates (CTR), cost-per-click (CPC), conversions, and return on ad spend (ROAS), providing insights for future initiatives.

Qualifications

• Proven experience managing paid search marketing campaigns across platforms like Google Ads, Bing Ads, Microsoft Ads, Facebook Advertising, Twitter Ads, and Amazon Advertising.
• Strong knowledge of SEM (Search Engine Marketing), SEO tools, Google Tag Manager, DoubleClick, and web analytics tools including Google Analytics.
• Expertise in keyword research techniques and tools to identify high-value keywords for PPC campaigns.
• Demonstrated ability to manage budgets in a search marketing role while maintaining a focus on ROI and performance metrics.
• Proficiency with spreadsheets (including pivot tables) for data analysis and reporting purposes.
• Familiarity with digital marketing strategies such as affiliate marketing, social media advertising, conversion optimization, media buying, media planning, and paid search marketing.
• Excellent analytical skills with a focus on marketing analytics and data-driven decision making in e-commerce settings.
• Strong communication skills to clearly present campaign insights and collaborate effectively with team members.

Join us as an Amazon Pay-Per-Click Specialist if you’re passionate about leveraging digital advertising to drive measurable growth! Bring your expertise in media performance analytics and your enthusiasm for innovative marketing solutions to help us reach new heights in the competitive world of e-commerce advertising.

Pay: $25.92 - $31.22 per hour

Work Location: Remote