Amazon Pay-Per-Click Specialist

Location: Remote Experience Required: 3+ Years Employment Type: Full-Time / Contract

About the Role

We are seeking a data-driven Amazon PPC Strategist to lead Amazon Ads campaign, scale revenue, and drive profitability across our Amazon portfolio. While our Operations team handles the day-to-day backend, your primary focus will be mastering the Amazon Ads console to deliver high-converting, profitable campaigns. The ideal candidate is highly analytical, understands unit economics on a fundamental level, and knows how to align aggressive advertising strategies with overall business P&L constraints.

Key Responsibilities

• Advanced Campaign Management: Build, manage, and scale complex Amazon Advertising campaigns across Sponsored Products (SP), Sponsored Brands (SB), Sponsored Brands Video (SBV), and Sponsored Display (SD).
• Profitability & P&L Ownership: Analyze product margins, calculate Break-Even ACoS, and set Target ACoS (TACoS) goals.
• Ensure all advertising initiatives align with strict profitability and revenue targets.
• Strategic Optimization: Perform deep-dive keyword research, search term harvesting, bid optimizations, and dayparting to maximize ROAS and lower wasteful ad spend.
• Cross-Functional Coordination: Utilize a foundational understanding of Amazon Seller Central to align ad spend with inventory levels (preventing stockouts) and leverage promotional events (Lightning Deals, 7-Day Deals, Prime Exclusive Discounts, and Coupons) to maximize conversion rates.
• Reporting & Analytics: Deliver clear, actionable reporting on advertising performance, market share, and unit economics to stakeholders, translating complex data into clear business insights.

Required Qualifications

• Experience: 3+ years of dedicated experience managing high-budget Amazon PPC campaigns. Advertising Expertise: Complete mastery of the Amazon Ads console, including advanced targeting capabilities, video ad deployment, and placement modifiers. Financial Acumen: Exceptional understanding of e-commerce P&L. You must intuitively grasp how ad spend impacts net profit, and comfortably navigate metrics like Break-Even ACoS, TACoS, and overall profit margins.
• Platform Knowledge: Basic, functional knowledge of Amazon Seller Central, specifically regarding inventory management, deals, and promotions. You know enough to ensure your ad strategies are supported by healthy operational metrics.
• Communication Skills: Excellent written and verbal English communication skills. You must be able to confidently explain strategic decisions, present performance metrics, and collaborate effectively with a remote team.

Preferred Qualifications

• Market Experience: Proven track record of successfully scaling brands specifically in the highly competitive US Amazon Marketplace.
• Advanced Ad Tech: Familiarity or hands-on experience with Amazon DSP (Demand Side Platform) and AMC (Amazon Marketing Cloud) to drive full-funnel advertising strategies.
• E-commerce Tools: Experience using advanced PPC automation and analytics software (e.g., Pacvue, Perpetua, Helium 10 Ads, or similar platforms).

Pay: ₹345,510.66 - ₹1,570,955.50 per year

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• Expected Salary in INR

Experience:

• PPC Campaign Management: 3 years (Required)
• Digital marketing: 3 years (Required)
• Amazon seller central : 1 year (Required)

Work Location: Remote