Amazon PPC Manager

Desigation : Amazon PPC Manager

Department : E-Commerce / Digital Marketing

Reports To: Head of E-Commerce / E-Commerce Manager

Job Summary

We are looking for a results-driven Amazon PPC Manager to plan, execute, and optimize Amazon advertising campaigns across multiple marketplaces. The ideal candidate should have hands-on experience with Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. The role requires strong analytical skills, budget management, keyword optimization, and a proven ability to improve sales, ROAS, and profitability.

Key Responsibilities

• Plan, create, and manage Amazon PPC campaigns.
• Manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns.
• Launch PPC campaigns for new product introductions.
• Optimize bids, keywords, search terms, and campaign structure.
• Conduct keyword and competitor research using Amazon tools and third-party software.
• Manage advertising budgets and forecast campaign performance.
• Prepare daily, weekly, and monthly PPC performance reports.
• Monitor KPIs including ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and Sales.
• Coordinate with listing, SEO, inventory, and marketing teams.
• Manage campaigns across Amazon US, UK, Canada, Europe, UAE, Australia, and other marketplaces.

Required Skills

• Strong knowledge of Amazon Advertising Console.
• Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Excellent analytical and Microsoft Excel skills.
• Experience with Amazon Brand Analytics and Search Query Performance.
• Strong communication and problem-solving skills.

Preferred Tools

• Amazon Ads Console
• Helium 10
• Data Dive
• Amazon Brand Analytics
• Microsoft Excel
• Google Sheets
• Power BI / Tableau (preferred)

Key Performance Indicators (KPIs)

• Advertising Sales
• ACOS
• TACOS
• ROAS
• CTR
• CPC
• Conversion Rate
• Organic Keyword Ranking
• New-to-Brand Sales
• Revenue Growth

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or related field.
• 3–7+ years of Amazon PPC management experience.
• Amazon Ads Certification is an advantage.

Success Criteria

• Increase sales while maintaining target ACOS/TACOS.
• Improve ROAS through continuous optimization.
• Scale advertising profitably across multiple marketplaces.
• Deliver accurate reporting and actionable recommendations.