Amazon PPC Specialist

Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India. Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability. Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines. At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our 500cr journey to make herbal tea a household favourite worldwide!

We are looking for a highly driven, data-oriented Amazon PPC Specialist to lead and scale paid advertising across our marketplace ecosystem, with a core focus on Amazon India and Amazon US and other marketplaces The ideal candidate should have hands-on experience managing high monthly advertising budgets, building and scaling campaigns, optimizing performance, analysing marketplace data, and driving profitable growth through Amazon Ads. The role requires strong technical understanding of campaign architecture, keyword strategy, bidding, search-term analysis, ACoS/TACoS, ROAS, product-level profitability, and marketplace trends.

Location - Noida Sector 125

Salary - Upto 10lpa

Responsibilities:-

Amazon PPC & Campaign Management

• Own end-to-end PPC operations across Amazon India, Amazon US and other relevant marketplaces.
• Plan, build, launch and manage campaigns across the Amazon advertising ecosystem.
• Manage high monthly advertising budgets with a strong focus on ROI, profitability and scalable growth.
• Develop campaign structures aligned with product categories, ASINs, objectives and marketplace-specific strategies.
• Manage and optimize Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display campaigns.

Campaign Optimization & Performance

• Continuously monitor and optimize CPC, CTR, CVR, ACoS, TACoS, ROAS and sales performance.

• Perform keyword harvesting, search-term analysis, negative keyword

• management and bid optimization. Marketplace & Product Analysis

• Build a strong understanding of Amazon marketplace dynamics, customer behaviour and category trends across India and US markets.

• Analyse competitors, pricing, promotions, reviews, ratings, keyword positioning and market share. Data & Performance Analytics

 - Build and maintain regular PPC performance dashboards and reports.

• Analyse large datasets to identify trends, opportunities and inefficiencies.

• Track performance against monthly and quarterly revenue, ROAS, ACoS and profitability targets.

Tools & Platform Management

• Hands-on experience with Amazon Ads and relevant PPC / marketplace tools.

• Experience with tools such as Hector, Helium 10, Jungle Scout, Data Hawk, Seller App or similar tools is preferred.

• Strong understanding of Amazon Seller Central and Amazon Advertising Console.

• Ability to work with marketplace analytics and advertising data at scale.

Required Skills & Qualifications

• 3-6 years of hands-on experience in Amazon PPC / Marketplace Advertising.

• Strong experience managing significant monthly advertising spends.

• Proven ability to independently manage campaigns from strategy → execution → optimization → reporting → scaling.

• Strong understanding of Amazon India and Amazon US marketplaces.

• Strong technical understanding of Amazon PPC campaign architecture, keyword research, match types, bidding, targeting and campaign optimization.

• Strong understanding of ACoS, TACoS, ROAS, CTR, CPC and CVR.

• Experience managing multiple SKUs/ASINs and large campaign portfolios.

• Strong analytical, numerical and problem-solving skills. What are we looking for?

• Someone who can take complete ownership of PPC performance and advertising profitability.

• Someone who can independently manage high budgets and make data-backed scaling decisions.

• Someone who understands the relationship between PPC, organic ranking, conversion, pricing, inventory and overall marketplace growth.

• A strong analytical thinker who can identify what is working, understand why it is working, and build a strategy to scale it profitably.

• Someone comfortable working in a fast-paced, target-driven environment with high ownership.