Amazon PPC Specialist

About Us

GK Hair Professional is a globally recognized professional haircare brand operating in 80+ countries. We sell across multiple Amazon marketplaces and are looking for an aggressive, growth-focused Amazon PPC Expert to own paid advertising performance and keep our advertising fully compliant with Amazon policies.

Role Overview

• Execute structured weekly bid optimizations, daily negative keyword pruning, search term harvesting, and multi-tier budget reallocation
• Proactively pitch and test new campaign structures (SBV, DSP, AMC, contextual targeting) rather than relying on legacy campaigns
• Design aggressive launch campaigns for new SKUs to capture rank quickly without blowing target blended TACoS
• Conduct keyword expansion and competitor analysis to uncover scalable growth
• Structure campaigns by category, audience, and marketplace; align ad strategy with pricing and promotions
• Use Amazon Advertising Console, Helium 10, Jungle Scout, DataDive (or similar) to evaluate performance and run A/B tests on creative, placement, and targeting
• Manage budgets and pacing across marketplaces; produce spend forecasts and profitability models
• Model ad spend around runway, lead times, and FBA stockouts to throttle or scale spend proactively
• Coordinate with the supply chain/inventory team to align campaign pacing with FBA stock levels and incoming shipments
• Ensure all ad copy, creatives, and campaign settings comply with Amazon advertising policies and content guidelines
• Write SEO-optimized ad copy and partner with creative teams on assets, reviewing them for policy compliance before launch
• Monitor ad rejections, policy warnings, and account health notifications, and resolve issues quickly
• Stay current on Amazon Ads policy updates and adjust campaigns accordingly
• Use AI tools and workflows to enhance campaign analysis, automate reporting, accelerate keyword research, ad copy, and competitor analysis, and reduce manual PPC time for faster decisions.
• Bring a flexible, ownership-driven mindset, comfortable wearing multiple hats as business needs evolve and viewing added responsibility as a natural part of growth within the companThis is primarily an Amazon advertising role for a proactive strategist, not a passive bid manager. You will build and continuously optimize full-funnel PPC strategy across our Amazon marketplaces, pitch and test new campaign structures rather than relying on legacy campaigns, and ensure every ad and creative meets Amazon's advertising and content policies. AI fluency is expected as a core skill, not an add-on.

Key Responsibilities

Amazon PPC & Advertising

• Build, manage, and optimize full-funnel campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Own bidding strategy (manual, dynamic, and rule-based) to hit target ACoS, TACoS, and ROAS goals

Required Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field
• Minimum 1 years of hands-on experience managing Amazon PPC campaigns with demonstrable ROAS and revenue results
• Demonstrated ability to model ad spend around runway, lead times, and FBA stockouts to throttle or scale spend proactively
• Working knowledge of Amazon advertising policies and content compliance
• Expert-level proficiency in Amazon Advertising Console and at least one of Helium 10, Jungle Scout, or DataDive
• Demonstrated, practical use of AI tools for advertising optimization, reporting, or workflow automation, with concrete examples
• Strong analytical and quantitative skills; comfortable building budget and profitability models
• Excellent written and verbal communication skills in English
• High level of integrity, accountability, and attention to detail

What We Offer

• Market competitive salary
• EOBI and Provident Fund
• Punctuality Bonus
• Opportunity to work with a globally recognized brand operating in 80+ countries
• Professional growth and career development
• Collaborative and supportive work environment

How to Apply

Send your resume to [email protected] with the subject line: Application — Amazon PPC Specialist.

Application Question(s):

• Do you have any experience with Amazon FBA inventory?.
• How have you handled an ad rejection or policy violation on Amazon?

Work Location: In person