Amazon PPC Specialist

About the Role

We are looking for an experienced Amazon PPC Specialist to manage and optimize advertising campaigns across multiple Amazon accounts.

This is a client-facing role, so the ideal candidate should be comfortable presenting performance updates, explaining strategy, answering client questions, and communicating recommendations clearly.

You will be responsible for day-to-day campaign management, performance analysis, keyword and targeting expansion, and identifying opportunities to improve sales and advertising efficiency. You will work closely with the Amazon Advertising Lead to execute account strategies and ensure campaigns are consistently optimized toward client goals.

Key Responsibilities

• Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
• Perform regular campaign audits and identify opportunities for optimization and expansion.
• Conduct keyword, search term, competitor, and ASIN targeting research.
• Build and manage brand, non-brand, product targeting, category targeting, and defensive campaigns.
• Monitor and optimize bids, budgets, placements, keywords, and product targets.
• Analyze performance across campaign, keyword, search term, and ASIN levels.
• Track key metrics including Spend, Sales, ACOS, ROAS, TACOS, CTR, CPC, CVR, and Orders.
• Identify high-performing search terms and opportunities for campaign expansion.
• Identify inefficient campaigns and targets and take appropriate optimization actions.
• Monitor budget utilization and ensure spend is aligned with account goals.
• Identify PPC opportunities that can support organic ranking and overall sales growth.
• Consider inventory, pricing, conversion rate, and other factors when analyzing advertising performance.
• Prepare and support weekly and monthly performance reporting.
• Join client calls and present campaign performance, insights, and next steps.
• Explain advertising strategy and performance in a clear and concise way.
• Respond to client questions and provide data-backed recommendations.
• Use AI tools and PPC management software to support analysis, reporting, campaign, optimization, research, and workflow efficiency.
• Clearly document optimizations, findings, tests, and recommended next steps.
• Stay current with Amazon Ads updates and advertising best practices.

Requirements

• At least 5+ years of hands-on Amazon PPC experience.
• Strong experience managing Amazon advertising accounts.
• Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
• Strong understanding of keyword targeting, product targeting, match types, search term harvesting, negatives, placements, bids, and budget management.
• Comfortable analyzing advertising data using Excel or Google Sheets.
• Strong analytical and problem-solving skills.
• Ability to diagnose changes in sales and advertising performance and determine potential causes.
• Ability to manage multiple accounts and priorities independently.
• Strong attention to detail.
• Strong written and verbal English communication skills.
• Comfortable speaking directly with clients and presenting performance updates and recommendations.
• Ability to communicate complex advertising topics in a simple, business-focused way.
• Comfortable using AI tools, automation, and PPC management software as part of day-to-day campaign management.
• Willingness to learn and adapt to new tools, platforms, and workflows.

Preferred Experience

• Strong Amazon PPC experience
• Amazon DSP experience is a plus

Performance KPIs

Performance will be evaluated across account results, execution quality, client management, and strategic contribution.

1. Account Performance

• Maintain PPC performance within the agreed client targets for ACoS, ROAS, TACoS, sales growth or profitability.
• Identify declining performance early and take corrective action.
• Improve efficiency or scale spend where opportunities exist.
• Maintain appropriate budget pacing throughout the month.
• Reduce unnecessary spend and continuously identify opportunities to improve campaign performance.

Target: Managed accounts meeting or progressing toward their agreed advertising objectives each month.

Optimization & Execution

• Complete scheduled account optimizations consistently and on time.
• Maintain clean campaign structures and accurate naming conventions.
• Regularly review search terms, keywords, ASIN targets, bids, placements, negatives, and budgets.
• Launch approved campaigns and tests within agreed timelines.
• Ensure campaign changes are properly documented.

Target: Planned optimizations and campaign tasks completed by deadline, with minimal execution errors.

Proactive Growth & Testing

• Identify new keyword, product targeting, category targeting, and campaign opportunities.
• Recommend and execute structured tests based on account performance.
• Surface opportunities to scale successful campaigns or products.
• Use PPC data to support broader recommendations around conversion, ranking, inventory, pricing, or listing performance.

Target: At least 2 meaningful growth or optimization recommendations per account per month, where applicable.

Client Communication

• Come prepared to client meetings with clear performance insights and recommended next steps.
• Communicate account changes and issues proactively.
• Respond to client questions accurately and professionally.
• Explain advertising performance in a way that is easy for clients to understand.

Target: Client deliverables completed on time, with no recurring communication or preparedness issues.

Reporting & Analysis

• Deliver accurate weekly and monthly reporting.
• Go beyond reporting metrics by explaining what changed, why it changed, and what should happen next.
• Ensure reporting data is accurate and aligned with Amazon Ads and account performance.

Target: 100% of reports delivered by deadline with accurate data

AI & Tool Adoption

• Effectively use approved AI tools, automation, and PPC management software to improve efficiency.
• Look for opportunities to automate repetitive work without compromising accuracy.
• Adopt new tools and workflows introduced by the team.

Target: Consistent use of approved tools and demonstrated improvement in workflow efficiency.

What We're Looking For

We are looking for someone who can think beyond simply adjusting bids.

You should be able to look at an account and determine:

• Where there are opportunities to grow sales.
• Which keywords or targets should be expanded.
• Where advertising budget is being wasted.
• Which products should receive more advertising support.
• Why sales, conversion, or advertising performance changed.
• Whether performance issues are related to PPC, inventory, pricing, conversion, or other factors.
• What actions should be taken next.
• Where AI, automation, or PPC management tools can help improve efficiency and decision-making.

You should be comfortable managing campaigns independently, making data-backed recommendations, and confidently discussing those recommendations directly with clients.

Success in This Role

Success means consistently delivering against client advertising objectives, maintaining strong execution standards, proactively identifying growth opportunities, communicating clearly with clients, and managing accounts with minimal supervision.