Amazon Promotion Manager

This role will be responsible for planning, executing, and analyzing promotional strategies on Amazon while also supporting the broader e-commerce initiatives across multiple platforms. The ideal candidate has hands-on experience with Amazon Seller Central, PPC campaigns, promotions, and listing optimization, combined with strong analytical and project management skills to contribute to overall e-commerce growth.

Key Responsibilities
Amazon Promotions & Advertising

• Manage and optimize Amazon Advertising campaigns (sponsored products, brands, display, etc.) to maximize ROI.
• Plan and execute Amazon promotions, coupons, lightning deals, and seasonal campaigns.
• Monitor daily budgets, bids, and campaign performance, making data-driven adjustments.
• Research keywords and competitor strategies to refine advertising and promotional plans.
• Provide detailed reporting on promotions, campaign performance, and sales lift.

E-Commerce Specialist Duties

• Assist in managing product listings across Amazon and other marketplaces (Walmart, eBay, etc.).
• Ensure listings are fully optimized with titles, bullet points, keywords, and enhanced content (A+ Content, Brand Store).
• Collaborate with creative, operations, and marketing teams to ensure product content, pricing, and inventory align with campaigns.
• Track and analyze marketplace performance metrics (traffic, conversion, search ranking, etc.).
• Support the rollout of new product launches and e-commerce initiatives.
• Stay updated on e-commerce trends, Amazon policy changes, and marketplace best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 2+ years of experience with Amazon Seller Central and Amazon Advertising (required).
• Strong understanding of Amazon promotions, advertising formats, and campaign optimization strategies.
• Experience with listing optimization, keyword research, and SEO for marketplaces.
• Proficiency in Excel/Google Sheets; experience with tools like Helium 10, Jungle Scout, or similar.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Experience in other marketplaces (Walmart, eBay, Target+, etc.) is a plus.

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