Analysts - Digital Media

Job highlights

• write clear emails and memos
• Bachelor s or advanced degree in Statistics or related field.
• what must be accomplished .
• Personal qualities,skills required,previous experience
• Experience in analyzing,reporting,and forecasting using app analytics tools like Firebase,Apps Flyers,Branch tools any one is a must

Job Purpose

• Analysts, Digital Media Analytics at Vibrant support the SEM, SEO, Media Services and Paid Social teams by providing campaign analytics that promote further insights and optimization.
• They are part of a multifaceted digital analytics team who work with other media and marketing te in the company.

Key Accountabilities:

• Most important task(s) accountable for; what must be accomplished
• Monitoring, analysing and reporting app and web analytics for media team.
• Provide data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy/creative testing and analysis, landing page analysis, and forecasting
• Use coding to develop analytical models in Python or SQL
• Manage the daily core insights of our digital marketing programs to help guide the optimization efforts
• Represent and report information using visualization software such as Tableau or PowerBI to tell a story with data
• Play a supporting role to a Digital Media Head and Managers by customizing the optimization models on a business by business basis.
• Engage with our marketing teams to understand marketing goals to alter program execution

Personal Profile:

• Personal qualities, skills required, previous experience

Qualifications

• Experience in analyzing, reporting, and forecasting using app analytics tools like Firebase, Apps Flyers, Branch tools any one is a must.
• Some experience with SQL, data visualization (Tableau, PowerBI, DataStudio) and Python, R or high-level scripting language preferred
• Familiarity with least one digital marketing channel (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is ideal
• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
• Must be able to communicate effectively by phone; write clear emails and memos; and enjoy explaining complicated concepts to others
• Ability to handle multiple projects and prioritize responsibilities
• Keen trouble-shooting abilities; high level attention to detail
• Bachelor s or advanced degree in Statistics or related field.