Analytics Manager DTC Europe (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Your Responsibilities

• Own the end-to-end onsite analytics framework and KPI architecture across the customer journey, from homepage engagement and product exploration through checkout, purchase, and account creation.
• Analyze customer behavior, conversion funnels, and drop-off points to identify optimization opportunities and improve business performance.
• Support CRO, experimentation, and personalization programs by defining measurement plans and success metrics and evaluating test results in collaboration with Digital, Product, and Marketing teams.
• Act as the single source of truth for onsite performance insights and provide actionable recommendations to stakeholders across Digital, Product, Marketing, and E-commerce.
• Contribute to analytics governance, KPI standardization, and data quality initiatives in collaboration with the wider Analytics team.
• Maintain and enhance reporting and dashboard solutions to enable self-service analytics and identify opportunities to automate recurring analyses and reporting processes.
• Support business trading and reviews with insights into onsite performance and navigation via ad-hoc analyses, larger projects, and reporting and dashboard development.
• Share analytical best practices and guide stakeholders on data interpretation and usage.
• Support capability building and knowledge sharing across Digital, Product, Marketing, and Analytics teams, including stakeholder training on reporting tools and analytics capabilities.
• Leverage Digital analysis and insights to support other areas of the business, including Membership, Strategy, and Retail.

Your Experience And Competencies

• Experience in Analytics and strong analytical skills and knowledge.
• Experience in Retail, E-commerce, FMCG, or Fashion.
• Proactive approach to problem-solving and a strong analytical mindset.
• Strong verbal and written communication skills.
• Ability to independently manage and prioritize tasks and strategic priorities.
• Stakeholder and project management skills.
• Willingness to learn and develop both technically and strategically.
• Motivation to work in a dynamic, diverse, and international environment.
• Experience with Google, Adobe Analytics, and Contentsquare.
• Experience with data visualization tools, including Tableau and Looker.
• SQL and/or Python skills, including PySpark and Pandas.
• Experience with Snowflake and/or Databricks.
• Proficiency in MS Office.
• Fluent English.

We Offer BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!