Analytics Manger - Digital and Data

• Perform data mining and analysis to provide actionable insights and improve conversion
• Collaborate cross-functionally to understand business requirements and translate them into actionable data solutions
• Support campaign planning and execution to deliver campaigns on agreed schedule and identify areas for automation to improve efficiency
• Consistently review and refine customer segmentation/tags to improve marketing effectiveness
• Develop and maintain dashboards using data visualization tools, and translate data into actionable insights to support decision making
• Provide advanced analytics support including machine learning and statistical modelling
• Work closely with Data Management Team and IT to identity valuable data sources from all touchpoints, and transform it into an analytical-friendly format to support analysis, digital journeys enhancement and process optimization

Requirements:

• Degree holder in IT/IS/Statistics/Business Administration or related disciplines.
• Min. 5 years’ experience in data analysis and CRM using large-scale database
• Solid knowledge and experience in free-hand SQL, Python and data visualization (e.g. Power BI and Tableau)
• Experience in marketing automation software/CRM tools (e.g. Salesforce, MS Dynamics, Adobe campaign etc.)
• Good knowledge of advanced analytics and ML techniques
• Positive and innovative learning attitude, proficient in problem-solving and stakeholder management
• Experience in different cloud technology such as AWS, Azure and GCP is an advantage
• Fluent in English, Cantonese and Mandarin