购物者营销&POSM（助理）经理

该职位来源于猎聘

• Develop omni-channel shopper marketing strategies & in-store activation plans based on shopper insights and path-to-purchase analysis, translate brand campaigns, new product launches and seasonal promotions into executable store-level solutions to drive conversion, basket size and category penetration.
• Focus on Shopper Insights, Segmentation & Channel Missions (侧重购物者细分与渠道使命) "Proven track record in decoding shopper behavior, shopper profiles, and mission-driven consumption patterns across diverse retail formats (e.g., Hyper/Super, CVS, O2O); capable of translating demographic, psychographic, and path-to-purchase insights into high-impact, channel-specific shopper marketing strategies and conversion solutions."
• Focus on Retail Market Trends & Commercial Translation (侧重零售趋势追踪与商业转化) "Sharp market acumen with extensive experience tracking emerging retail trends, category dynamics, and competitor terminal execution; adept at synthesizing macro market shifts and shopper mission changes into by channel portfolio optimization, actionable in-store touchpoint innovations, category-growth initiatives, and differentiated POSM display strategies."
• Take charge of the full-loop management and enhancement of omnichannel POSM materials, management including planning, design requirement delivery, production and on-site compliance inspection, and continuously iterate and optimize material output year by year to drive business growth; enhancement including design proposals, production and delivery lists in-store visibility strategy documents and display standard manuals including MSL
• Develop differentiated POSM solutions tailored to the characteristics of diverse retail channels to meet scenario-specific display requirements; collaborate with the marketing team to execute offline activations aligned with brand online campaigns.
• POSM budget management & cost control, improve the efficiency & effectiveness of spend utilization