ANZ Demand Generation Market Lead

About the Company
Our client is a growing global SaaS company focused on expanding its presence across ANZ. With an ambitious growth strategy and a high-performing team, the business is investing in sophisticated, data-driven approaches to demand generation and customer acquisition.

About the Role
As the ANZ Demand Generation Lead, you’ll own pipeline generation and customer growth across Australia and New Zealand. You’ll develop the regional GTM approach, execute ABM and outreach strategies, lead events, explore partnerships and work closely with Sales to identify repeatable strategies that can scale.

Skills & Experience

• 5+ years’ experience across GTM, growth, sales or marketing, ideally within B2B SaaS
• Proven success driving pipeline generation, customer acquisition and revenue growth
• Hands-on experience designing and executing ABM strategies and outreach sequences
• Strong knowledge of marketing and sales technology stacks and CRM platforms
• Experience partnering with AEs and SDRs on targeted pipeline development
• Data-driven approach with strong analytical and optimisation skills
• Track record of developing repeatable and scalable GTM strategies

Why Work Here?

• Take genuine ownership of ANZ market strategy and pipeline growth
• Directly influence the company’s growth, revenue and regional expansion
• Experiment with emerging GTM technologies and AI-driven marketing tools
• Work closely with Sales, Product and Marketing
• Build and optimise campaigns that can be repeated and scaled
• Develop industry and technology partnerships and co-marketing opportunities
• Join a high-performing global team and share ANZ learnings across the wider GTM function

If you’re a commercially minded demand generation marketer who loves experimenting, learning and turning GTM strategies into measurable pipeline, we’d love to hear from you. Apply today or contact [email protected] for more information.