AOM District Manager

Job Title: AOM District Manager
Company: A.L. GEORGE
Location: Syracuse, NY (Regional Headquarters)
Job Type: Full-Time | Base Salary + Volume Bonus

Compensation: 60K – 70K all-inclusive
Benefits: Comprehensive Health Insurance, 401(k), Profit Sharing, Paid Mileage

The Opportunity: Lead Growth Across All Other Markets

A.L. GEORGE is the premier beverage distributor in Central New York, commanding more than 60% market share. Our industry-leading portfolio includes more than 100 suppliers representing the most recognized brands in beer, wine, spirits, soda, and non-alcoholic beverages, including Molson Coors, Mark Anthony, Constellation, Boston Beer, Polar, Snapple, Ghost, Bloom, Sazerac, Gallo, Surfside, Carbliss, and many more.

We are seeking a dynamic Sales District Manager to lead sales execution and merchandising performance throughout Onondaga County. This role is ideal for a proven sales leader who excels at coaching teams, driving execution, analyzing performance, and delivering sustained volume growth across a diverse customer base.

As a District Manager, you will serve as the sales leader for your assigned territory, ensuring our sales strategy is flawlessly executed while developing high-performing teams and building strong customer partnerships.

The Scale of Leadership

You will oversee a high-performing district responsible for delivering best-in-class execution across your assigned account base. You will own the performance of a 3 to 4-person sales team covering 200+ retail accounts and 500K+ cases annually.

Leadership Responsibilities Include:

• Direct leadership of frontline sales teams.
• Coaching and development of Sales Representatives and Merchandisers.
• Oversight of designated account base in Onondaga County
• Responsibility for volume growth, market share, merchandising execution, and customer satisfaction.

Key Responsibilities

• Lead sales execution across assigned account base to achieve volume, revenue, distribution, and profitability objectives.
• Coach and develop Sales Reps to improve team performance, accountability, and leadership effectiveness.
• Execute supplier programs and promotional initiatives across our portfolio of more than 100 beverage brands.
• Analyze daily, weekly, and monthly sales data using VIP software, including KARMA, iDIG reporting, and company dashboards.
• Identify opportunities to improve distribution, merchandising, pricing, and promotional effectiveness.
• Manage from the field, not a desk; coach reps through ride-along and daily account visits, leading account reviews and business planning gin the trade.
• Build and strengthen relationships with retailers, chain customers, independent accounts, and supplier partners.
• Ensure merchandising standards and execution meet A.L. GEORGE's expectations throughout the district.
• Partner with warehouse, delivery, and operations teams to deliver exceptional customer service.
• Maintain compliance with company policies, supplier standards, and New York State alcoholic beverage regulations.
• Assist in recruiting, hiring, onboarding, and developing top sales talent while fostering a culture of continuous improvement.

Qualifications

• Minimum of 2–5 years of experience in beverage distribution, beer, wine & spirits, or consumer packaged goods.
• Strong leadership, coaching, and employee development experience.
• Experience using VIP software (KARMA, iDIG) or similar sales reporting platforms preferred.
• Excellent analytical, communication, organizational, and problem-solving skills.
• Valid driver's license with an acceptable driving record.
• Must have or be able to obtain a New York State Solicitor's Permit.
• Ability to travel throughout the assigned district.

Preferred Qualifications

• Experience working with beer distributors or beverage wholesalers.
• Knowledge of the three-tier alcohol distribution system.
• Experience managing both chain and independent retail accounts.
• Strong understanding of sales analytics, forecasting, and performance management.

Build the Future of Beverage Distribution

If you're a driven leader with a passion for coaching teams, delivering exceptional execution, and growing market share, A.L. GEORGE offers the opportunity to build your career with one of the most respected beverage distributors in the Northeast.

Apply today and become our next Sales District Manager.

A.L. George, LLC/Onondaga Beverage is an Equal Opportunity Employer and does not discriminate on the basis on actual or perceived race, national origin, color, gender, gender identity, alienage or citizenship status, religion or creed, disability, age (18 years and over), prior record of arrest or conviction, sexual orientation, marital status, military status, genetic predisposition, or carrier status, or status as a victim of domestic violence, stalking or a sex offense, or any other status protected under federal, state, or local law.

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan

Work Location: In person