APAC Sales manager

About the role

Highfield PRT International is seeking an experienced and commercially driven APAC Sales Manager to support the development of its Professional (PRT) business across the Asia-Pacific region. This role will be responsible for driving sales growth, developing distribution networks, and supporting project-based opportunities in sectors such as law enforcement, rescue, patrol, and commercial operations.

Key responsibilities

• Develop and execute sales strategies across APAC markets
• Identify and pursue new business opportunities in professional marine sectors
• Achieve regional sales targets and contribute to overall PRT business growth
• Identify, appoint, and manage distributors and strategic partners
• Build and maintain a structured and scalable distribution network
• Support partners in business development and customer engagement
• Lead and support project-based sales (government, SAR, patrol, etc.)
• Engage with end users, integrators, and key stakeholders
• Support tenders, proposals, and technical-commercial discussions
• Collect market insights and customer feedback

About you

• 5–8+ years of sales experience in marine, defence, or professional equipment sectors
• Strong understanding of the APAC market and professional marine applications
• Proven experience in distributor management and project-based sales
• Ability to work independently and drive business development
• Fluent in English; additional Asian languages are a plus
• Willingness to travel frequently across the region
• Preferred: Experience with RIB boats or aluminium boats
• Preferred: Background in Milpro, SAR, or law enforcement sectors
• Preferred: Existing network within government or professional marine markets

Benefits

• Opportunity to be part of a growing professional marine division
• Exposure to international, project-driven business
• Dynamic and entrepreneurial working environment