App Growth & Performance Executive

Role Summary

We are looking for a data-driven App Growth & Performance Executive to drive the end-to-end user lifecycle of our mobile trading application. In this role, you will not just buy traffic, but own the full growth funnel—from scaling user acquisition (via both paid channels and agencies) and mastering ASO, to maximizing user retention through strategic in-app engagement (push notifications, vouchers, and banners). If you love analyzing data to turn insights into actionable growth, this is the perfect stage for you.

Key Responsibiliti

• esApp User Acquisitio n: Execute, monitor, and optimize paid app campaigns (Google UAC, Apple Search Ads, Meta App Installs). Act as the main point of contact to manage advertising agencies, ensuring campaigns are delivered on time and meet ROI/CPA target
• s.App Store Optimization (ASO) & Organic Growt h: Own the organic growth strategy. Oversee and collaborate with ASO agency to optimize app store listings (keywords, screenshots, previews) on Apple App Store and Google Play. Monitor organic rankings and conversion rates to ensure the agency delivers measurable growt
• h.User Engagement & Retention Strategy : Design and execute lifecycle marketing campaigns using in-app vouchers, push notifications, and in-app banners to drive First Time Deposits (FTDs), boost active users, and reduce chur
• n.Data Analytics & Insight s: Utilize mobile measurement partners (MMPs) and analytics tools to track the entire user journey. Analyze campaign performance, user behavior, and product funnels to provide actionable insights for growt
• h.Cross-functional Collaboratio n: Partner with Content, Design, and Product teams to continuously test new creatives, landing pages, and in-app user flow s.

Qualifications & Requireme

• ntsExperien ce: 2-3 years of hands-on experience in Digital Marketing, Growth Marketing, or Performance Marketing. Experience with Mobile Apps marketing is highly preferr
• ed.Industry Knowled ge: Experience in Financial Services, FinTech, or eCommerce is a pl
• us.Agency Coordinatio n: Proved experience in managing digital marketing agencies or ASO agencies. Knows how to review agency proposals and hold them accountable for KP
• Is.ASO Proficien cy: Experience with ASO tools like Sensor Tower, AppTweak, or MobileAction is a pl
• us.Analytical Skil ls: Strong analytical skills with Excel. You are ROI-driven, love testing new creatives/angles, learning from data, and solving proble
• ms.Trai ts: Passionate about data, financial markets/FinTech, and possesses a strong "test-and-learn" minds
• et.Langua ge: Fluent in English, Cantonese, and Mandar

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