App Marketing Specialist

Job Summary

As an App Marketing Specialist, you will be responsible for planning, executing, monitoring, and optimizing mobile app marketing campaigns across Google Ads and Meta Ads (Facebook Instagram). You will work closely with the design, development, and product teams to increase app installs, improve user acquisition, and maximize return on advertising spend (ROAS).

Key Responsibilities

Paid Advertising

• Plan, launch, and manage Google Ads campaigns, including App Campaigns, Search, Display, Video, and Performance Max.
• Create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Monitor campaign performance and continuously optimize for installs, conversions, CPI, CPA, and ROAS.
• Conduct A/B testing on ad creatives, copy, audience targeting, and bidding strategies.

User Acquisition Growth

• Develop strategies to increase high-quality app installs and user engagement.
• Identify target audiences and optimize campaigns for better conversion rates.
• Scale successful campaigns while maintaining marketing efficiency.
• Support app launch and feature promotion campaigns.

Analytics Performance Tracking

• Track and analyze campaign performance using Google Ads Manager, Meta Ads Manager, Firebase, Google Analytics, and other attribution tools.
• Prepare weekly and monthly performance reports with actionable insights.
• Monitor KPIs such as App Installs, CPI, CPA, CTR, Conversion Rate, ROAS, and Retention Rate.
• Identify growth opportunities through data-driven analysis.

Creative Collaboration

• Coordinate with graphic designers and video editors to create high-performing ad creatives.
• Write compelling ad copies, headlines, and CTAs.
• Suggest creative concepts based on campaign performance and market trends.

Market Research

• Research competitors advertising strategies and app marketing trends.
• Stay updated with changes in Google Ads, Meta Ads, and mobile marketing best practices.
• Recommend new growth opportunities and marketing channels.

Required Skills

• Good understanding of Google Ads and Meta Ads platforms.
• Knowledge of mobile app marketing and user acquisition strategies.
• Experience with Google App Campaigns is preferred.
• Familiarity with Meta Ads Manager, Google Ads Manager, and Google Analytics.
• Basic understanding of Firebase Analytics and app attribution tools is an advantage.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and optimize performance.
• Good communication and teamwork skills.
• Proficiency in Microsoft Excel or Google Sheets for campaign reporting.

Qualifications

• Bachelors degree in Marketing, Business Administration, Computer Science, or a related field (preferred).
• Google Ads and Meta Blueprint Certifications are an added advantage.
• Freshers with hands-on experience through internships, certifications, or personal projects are encouraged to apply.
• Experience promoting Android or iOS mobile applications is preferred.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.