App Store Optimizer - ASO

Position - App Store Optimizer

Salary – Current Market Standards

Application Condition – Proficiency

Experience – 2 years to 5 years

Desired Candidate Profile:

We are seeking an experienced and dedicated App Store Optimizer who can effectively perform App optimation strategies on multiple platforms.

Job Description (JD):

• To develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all the Online App stores.
• Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.
• Analyze competitors' performance on the Google Play Store and App Store to create a better ASO Strategy.
• Work with the company's internal stakeholders and external agencies to gain insights and identify areas for improvement.
• Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods. Prove the effectiveness of the approaches and methods involved.
• Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.
• Develop and implement link-building strategies.
• Handle various Social Media Platforms for App.
• Reviews Responses and Rating Analysis of Apps
• Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates.
• Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.
• Unique title creation using researched keywords and writing app descriptions.

Requirements:

• 2 to 5 years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization - Must
• In-depth understanding of the app store and play store ecosystem.
• Must possess data-driven with strong problem solving and analytical skills
• Understanding of Developer Console and App related metrics
• Languages: English - Proficiency in both verbal Communication and Writing skills.
• Knowledge of additional languages - strong advantage

If you are interested in this position, please share your updated resume to ([email protected]) with the following details:

Current CTC:

Expected CTC:

Notice Period: