Appointment Generation

Company Description Demandify Media is a full-service B2B demand generation and media firm that helps technology, software, and enterprise organizations expand market strategies and strengthen their sales pipelines. The company focuses on closing the gap between market demand and measurable revenue by combining AI-driven insights with expert-led custom programs across the sales funnel. Demandify Media leverages first-party intent data, account-based marketing (ABM), hybrid content and video syndication, precise lead acquisition, and custom executive events such as roundtables, dinners, and networking sessions. The firm partners with businesses across North America, EMEA, APAC, and India to engage high-value decision-makers at every stage of the buying journey. Its specialties include B2B demand generation, ABM, first-party intent data, content and video syndication, and tailored executive events.

Role Description This is a full-time, on-site Appointment Generation role based in the Pune Division. The Appointment Generation specialist will focus on identifying and qualifying prospects, initiating contact via phone, email, and digital channels, and scheduling high-quality meetings for the sales and marketing teams. Daily responsibilities include researching target accounts, engaging decision-makers, presenting value propositions aligned with demand generation solutions, and maintaining accurate records of all interactions in CRM and tracking tools. The role also involves meeting daily and weekly outreach and appointment targets, collaborating with internal teams to refine messaging and campaigns, and providing feedback on lead quality and market responses. The individual in this position will contribute directly to pipeline growth by ensuring a steady flow of qualified appointments with relevant stakeholders.

Qualifications

• Strong communication and interpersonal skills, including clear spoken and written English and the ability to confidently interact with senior decision-makers.
• Proficiency in prospecting and lead generation activities, such as cold calling, email outreach, and using digital tools to engage B2B contacts.
• Experience working with CRM systems and basic data management tools to log activities, track leads, and report on appointment outcomes.
• Understanding of B2B sales cycles and demand generation concepts, with the ability to articulate business value and align conversations to client needs.
• Goal-oriented mindset, with proven ability to meet or exceed daily, weekly, or monthly performance targets in a sales or inside sales environment.
• Strong time management and organizational skills, with the capacity to handle multiple prospect accounts and follow-ups simultaneously.
• Prior experience in inside sales, telemarketing, appointment setting, or business development in B2B or technology sectors is an advantage.
• Comfort working in an on-site, collaborative environment in Pune Division; openness to coaching, feedback, and continuous skill development.
• Formal education in business, marketing, communications, or a related field is preferred but not mandatory when supported by relevant experience.