Appointment generation executive

Company Description Demand Nexus is a data-driven, tech-enabled marketing partner that helps B2B technology brands connect with their ideal customers and achieve measurable business growth. The company specializes in engaging enterprise IT and business decision-makers worldwide through award-winning digital properties such as Aitechtrend.com, Martechtrend.com, Fintechfilter.com, Hrtechtrend.com, and Devtechtrend.com. By combining targeted advertising, category sponsorships, and multi-channel campaigns, Demand Nexus amplifies brand awareness and generates qualified demand. The organization also curates dynamic industry events and thought leadership opportunities, enabling clients to build strong relationships and establish authority in their markets.

Role Description This is a full-time, on-site Appointment Generation Executive role based in the Pune Division. The role involves identifying and qualifying potential leads, reaching out to prospects via phone, email, and digital channels, and scheduling appointments or meetings for the sales or client success teams. The executive will maintain accurate records of interactions and appointments in CRM tools, follow established scripts and outreach processes, and collaborate closely with internal teams to optimize targeting and messaging. The role also includes following up on marketing-generated leads, handling basic queries about Demand Nexus services, and meeting daily, weekly, and monthly appointment-setting targets.

Qualifications

• Strong communication and interpersonal skills, including clear spoken and written English for engaging with business decision-makers.
• Proficiency in lead generation and appointment setting, with the ability to qualify prospects and handle objections professionally.
• Comfort using CRM systems and basic office software to manage lead data, track activities, and report outcomes.
• Ability to work in a fast-paced, target-driven environment while maintaining attention to detail and accuracy.
• Prior experience in inside sales, telecalling, or B2B outreach is preferred, especially within technology or marketing services.
• Strong organizational and time-management skills to handle multiple prospects, follow-ups, and schedules efficiently.
• Willingness to learn about B2B tech marketing solutions and stay updated on campaign offerings and company services.
• Minimum educational qualification of a high school diploma; a bachelor’s degree in business, marketing, or a related field is an advantage.