Area Business Manager

Division -Cardio Diabetic

Key Responsibilities

• Team Leadership & Field Coaching
• Lead and mentor a team of Medical Representatives.
• Conduct joint field visits (working alongside MRs) to coach them on value-based selling, objection handling, and doctor engagement.
• Evaluate individual performance and provide constructive, real-time feedback. [1, 2, 3, 4]
• Sales Target & Revenue Management
• Take ownership of primary and secondary sales targets for the assigned territory.
• Monitor daily, weekly, and monthly sales performance against key performance indicators (KPIs).
• Identify underperforming pockets and execute corrective action plans. [1, 2, 3, 4]
• Territory & Tour Planning
• Review and approve monthly tour plans and call schedules for the MR team.
• Analyze Retailer Chemist Prescription Audit (RCPA) data and local market trends to optimize coverage. [1, 2, 3]
• Doctor & KOL Relationship Building
• Establish and maintain strong relationships with Key Opinion Leaders (KOLs), high-potential doctors, and key institutional accounts.
• Support clinical meetings, Continuing Medical Education (CME) programs, and promotional events. [1, 2, 3]
• Inventory & Distribution Coordination
• Collaborate with stockists, distributors, and trade partners to ensure continuous product availability.
• Monitor stock levels and manage inventory expiration risks. [1, 2, 3]
• Reporting & Compliance
• Collect daily call reports and analyze data using CRM and MS Office tools.
• Provide accurate sales forecasts and regular feedback on competitor activities to senior management.
• Ensure all team activities comply with company policies, local regulations, and ethical promotional codes. [1, 2, 3, 4, 5, 6]

Qualifications & Requirements

• Education
• Bachelor’s degree in Science, Life Sciences, or Pharmacy (B.Pharm).
• Master’s in Business Administration (MBA / PGDM) in Marketing or Sales is preferred. [1, 2]
• Experience
• 3 to 7 years of overall experience in pharmaceutical sales.
• Minimum 2 years of proven experience in a first-line team handling or territory management role. [1, 2, 3]
• Key Skills
• Strong leadership, coaching, and team motivation abilities.
• Excellent communication, negotiation, and interpersonal skills.
• Solid understanding of data analytics, sales forecasting, and territory planning.
• Willingness to travel extensively within the assigned region. [1, 2, 3, 4, 5]

Pay: ₹900,000.00 per year

Work Location: In person