Area Coordinator-Marketing

Key Responsibilities Student Outreach & Admission Support

* Conduct regular school visits, student counselling sessions, and college visits within the assigned territory.

* Build and maintain strong relationships with principals, teachers, counsellors, and local education stakeholders.

* Organise seminars, career counselling sessions, workshops, and student engagement activities.

* Generate quality student leads through on-ground outreach, school visits, and local marketing initiatives.

* Follow up with prospective students and parents through calls, meetings, and counselling sessions to facilitate the admission process.

* Guide students regarding courses, eligibility criteria, career opportunities, fee structures, and admission procedures.

* Support prospective students throughout the admission journey, from initial enquiry to application and enrolment.

* Maintain regular communication with students and parents to address queries and ensure timely completion of admission formalities.

* Coordinate with admission counsellors to ensure effective lead allocation, follow-ups, and case progression.

* Conduct local marketing, BTL activities, and regional outreach campaigns to strengthen institutional visibility.

* Identify potential schools, educational institutions, and local partnership opportunities to expand outreach networks.

* Maintain daily activity reports, lead MIS, follow-up records, and admission progress updates.

* Monitor lead progression, identify gaps in follow-ups, and suggest improvements in the admission process.

* Track competitor activities, local market trends, and student preferences to strengthen outreach initiatives.

* Support campus visits, admission events, and outreach campaigns to enhance student engagement and enrolment.

* Ensure a positive student and parent experience through timely communication, personalised guidance, and consistent follow-up.