AREA DEVELOPMENT EXECUTIVE GT

JOB DESCRIPTION TEMPLATE - HIMALAYA WELLNESS I. BASIC INFORMATION Position Area Development Executive GT Business Unit Consumer Products Division - Sales Function Sales Location Area Sales Manager HQ Sub Function Branch Sales Reporting to Area Sales Manager GT II. PURPOSE OF THE ROLE A statement summary about the primary purpose of the job. Why does this job exist in the organization? What would not get done in the organization if this role did not exist? 1 to 2 sentences explaining the how the role helps the function / organization achieve its objectives To own the execution of sales strategy for area by achieveing top line growth along with driving sales development , GTM, analytics ,capability agendas and customer marketing strategy for the branch inline with the overall category and channel objectives III. KEY RESPONSIBILTIES Defining 8-10 critical responsibilities associated with the job which account for ~80% of the bandwidth and effort of the job holder. 1Planning- Assist ASM in breaking down numbers by SO HQs and planning targets; provide plan vs. achievement updates on agreed timelines

• Plan NPD launches in geography as per central team directive w.r.t. visibility criteria, distribution targets, trade and incentive schemes 2In-Store Execution- Drive all elements of loyalty programme in territory - target achievement, performance monitoring, share of self, assortment etc.
• Drive effective implementation of various BTL plans for various categories 3Sales Development Agendas- Driving key GTM interventions in the territory
• Execution of IT enablement projects at ground level
• Work with Branch Capability resources towards building ISR capabilities in territory 4Performance Monitoring - Master Data Management maintenance for distributors and field sales
• Ensure review templates of geography with respect to key business KPIs are updated - NPDs, ECO, MSS
• Monitor market trends and competitor activities IV. KEY PERFORMANCE GOALS Listed below are the key performance goals for the role. Performance Goals are the critical outcomes of a job contributing to the organization's and role’s success. 1Sales Achievement & Business KPIs (Productivity , ECO , must sell SKUs) 2Effective Adherence , Adoption and roll out of SOPs , systems and processes 3NPD and Loyalty programme deliverables 4Adherence to BTL budgets 5Improvement in ROI of trade spends V. INTERFACES This section defines the set of key stakeholders (internal & external) with which the job holder is required to interface, towards fulfilling the objectives of the job Internal Interfaces

(Roles that the jobholder interacts with internally) **External Interfaces

(Roles that the jobholder interacts with externally)** 1Capability Executives Distributors , Channel Partners 2Manager GTM/DORegional Field Coaches/ Trainers 3Sales IT Manager (IT Teams )IT/ Vendor Support 4Branch Commercial Manager Agencies for BTL Activation, POP creation 5Rural Channel Manager Merchandizers 6Customer Marketing Manager Category 7Branch Logistics Manager