Area Manager

Area Manager – Retail

Responsible for maximizing sales performance and profitability of designated stores by developing a best in class team of store managers, providing the store teams with sales and customer service leadership, coaching and support. The Area Manager must ensure all retail operations procedures, and best practices are being adhered to in every location, in every element of the store, at the same time, ensuring consistency in store presentation to reflect Boots as a Brand through execution excellence and legendary customer care.

Key Accountabilities

Customer & Sales Performance

 ·         Provide sales leadership to management teams to inspire and enable them to meet or exceed sales targets on a daily/weekly/monthly basis.

·         Evaluate stores’ performance daily and weekly and provide reports on performance vs. KPIs to leadership team.

·         Identify opportunities to improve store performance. Work with Store Team and Retail Director to develop strategies to raise performance in all stores and return under-performing locations to profit targets.

·         Lead and guide the store teams to deliver a legendary customer experience including service recovery through the utilizing of different resources, support and training programs.

·         Facilitate growth of our customer base through focusing in CRM campaigns, and building customer loyalty.

·         Identify growth opportunities for increasing sales or expansion within your region.

·         Monitor competitor activity in the region and bring forward recommendations to Retail Director and agree on appropriate actions.

·         Manage labor costs, supplies, maintenance costs and other expenses within budgets.

People Management

·         Constantly improve productivity of the team in both performance and skills

·         Hire and develop a best-in-class team of store managers.

·         Oversee the hiring and promotion of store staff to ensure we hire or promote individuals who are high performers with leadership skills.

·         Guide implementation and management of sales, operation procedures, and training programs to optimize staff performance.

·         Manage performance review and development programs for all store management staff. Address performance issues and create development plans.

Operations Standards

·         Ensure Visual Merchandising programs are executed and all stores adhere to standards for merchandising and product presentation.

·         Conduct frequent store visits to ensure execution of visual merchandising standards, operations procedures, health and safety procedures, commercial and marketing directives and resolve any issues that may impact sales, profits or customer experience.

·         Act as key liaison between store and the office based team and ensure effective communication

 ·         Ensure effective stock management and full compliance with standard procedures.

 ·         Build good working relationships with the other area managers, key members of the retail team and internal and external stakeholders and ensure all working relationships are effective.

 ·          Ensure consistency in retail operations procedures, and best practices are being adhered to in every location

Qualifications & Skills

Experience :-  Equivalent 7+ years in retail store management including multi-stores management with proven track record of performance in financial, operation and people

Flexibility :- High mobility and flexible to work in different locations as required

Leadership :- ability to inspire team members, delegate effectively, and maintain morale while instilling a sense of purpose and direction to achieve company goals.

Change management :- ability to effectively lead teams through changes with positive attitudes.

Analytical thinking :- Able to analyse information on key business metrics, financial data, and market trends to make appropriate decisions

Exceptional written and verbal communication :- Able to explain company policies, discussing sales targets and providing feedback to teams to ensure that messages are understood and effectively actioned.

Building collaboration and relationship :- Able to build effective working relationships across multiple teams to achieve positive outcomes.

Pro-active Problem-solving :- Able to identify problems, consider potential solutions, and develop strategies to resolve the issues effectively.

Time management :- Able to prioritise tasks and ensuring maximum productivity.

Customer centric :- Be a role model to inspire and lead the team on providing exceptional customer service, building customer loyalty and growing customer base.