Area Manager

About the role

Responsible for managing the performance of branches in the assigned area to achieve sales targets, operational standards, and customer experience. This includes managing Store Manager teams and front-line staff, and implementing company plans to drive business growth.

Key responsibilities

• Monitor and track branch performance against sales targets, analyse performance across branches, and develop Action Plans to close gaps
• Track KPIs such as Sales Achievement, Conversion Rate, ATV, and UPT
• Support front-line teams in improving sales efficiency
• Oversee operational standards across all branches in the assigned area
• Conduct store inspections to monitor standards, service quality, and SOP compliance
• Support new store openings and branch operations
• Identify and resolve branch operational issues
• Manage and develop Store Managers and sales teams, and monitor team performance
• Manage staffing levels, work schedules, and human resources allocation appropriately for each branch
• Review and approve work schedules, leave requests, attendance records, and employee performance data for HR Payroll processing
• Support recruitment, performance evaluation, and personnel development planning with the Retail Manager and HR department
• Oversee service standards across all branches
• Support resolution of customer complaints that impact the business
• Promote customer and member relationship building
• Monitor product availability and stock replenishment across branches
• Oversee Display and Visual Merchandising execution according to company standards
• Communicate policies and plans from head office to branches
• Coordinate with relevant departments to support branch operations

About you

• 1–2 years of experience in Retail, Fashion, or Lifestyle
• Experience managing multiple branches or sales teams
• Experience managing sales and targets
• Understanding of store-level KPIs such as Sales, Target, Achievement %, ATV, UPT, Conversion Rate, and Traffic
• Ability to analyse sales drivers and determine corrective actions
• Ability to plan for conversion improvement and stock clearance as sales
• Understanding of promotions and ability to evaluate promotion results by branch
• Ability to track and drive teams to meet targets
• Ability to manage and motivate sales teams
• Ability to brief, coach, and provide feedback to staff
• Ability to address employee issues including performance, attendance, and service
• Ability to evaluate employee performance and recommend development approaches
• Leadership capability to work hands-on with teams
• Ability to inspect branch operational standards
• Responsibility for stock, display, visual merchandising, staff, and customer service
• Ability to coordinate with Allocators, Visual Merchandisers, and Head Office to resolve branch issues
• Ability to track stock and analyse stock discrepancies and size mismatches
• Ability to conduct store visits and develop action plans following visits
• Proficiency with Excel and Google Sheets
• Ability to read sales reports and KPIs
• Analytical thinking: data → problem → action → result
• Ability to make decisions and resolve immediate issues
• Proactive approach to identifying and resolving problems without waiting for instruction
• Willingness to propose new approaches for improved results
• Result-oriented mindset with focus on outcomes
• Ownership of assigned area and sales performance
• Open-minded and willing to try new methods
• Coaching mindset to develop people, not just direct tasks
• Hands-on approach and willingness to work in stores
• Ability to travel to branches and other provinces as required by work needs
• Flexibility with working hours and ability to work overtime when necessary