AREA MANAGER

About the role

An experienced Area Manager to oversee the daily operations, sales performance, and strategic growth of multiple retail stores across the Philippines. The Area Manager will be responsible for managing Store Managers, driving area sales performance, ensuring operational and visual standards, strengthening relationships with major mall groups, developing B2B opportunities, and providing market insights to support business growth. The successful candidate must be highly results-driven, commercially minded, and capable of managing multiple locations and large teams with minimal supervision.

Key responsibilities

• Oversee the daily operations of multiple directly-operated retail stores
• Drive monthly, quarterly, and annual sales targets and KPIs
• Develop and execute store-level sales strategies and promotional activities
• Monitor store performance and identify opportunities for sales growth
• Ensure effective product displays, customer experience, and product demonstrations
• Monitor inventory levels and coordinate with Supply Chain and Logistics to maintain adequate stocks
• Conduct regular store visits and operational audits
• Ensure compliance with company policies and global Visual Identity (VI) standards
• Directly manage, coach, and evaluate Store Managers
• Maintain strong working relationships with major mall management groups

About you

• Bachelor's degree in Business Administration, Marketing, Management, or a related field
• At least 3–5 years of relevant experience in retail, sales, operations, or multi-branch management
• Proven experience managing multiple stores, branches, or operational sites
• Proven experience managing Store Managers and large sales teams
• Strong background in sales target management and retail operations
• Experience in mall-based retail operations is highly preferred
• Strong commercial and business development skills
• Willing to travel regularly for branch/store visits
• Proficient in Microsoft Office, particularly Excel
• Strong analytical, organizational, communication, and problem-solving skills