Area Manager

About the role

The Area Manager – North is responsible for overseeing and driving the performance of assigned retail stores within the North area. The role leads store teams to achieve sales and business objectives while ensuring consistent customer experience, operational excellence, and adherence to company standards. The Area Manager also builds strong relationships with mall management and external stakeholders, identifies business opportunities, and develops people to build a high-performing retail team.

Key responsibilities

• Lead, coach, motivate, and develop retail teams across assigned stores to achieve sales targets and KPIs
• Conduct regular store visits and actively participate on the sales floor by interacting with team members and customers and modelling excellent service standards
• Drive sales performance across assigned stores and ensure achievement of sales targets, KPIs, and business objectives
• Monitor daily, weekly, and monthly sales performance and identify trends, gaps, and opportunities for improvement
• Develop and maintain strong relationships with mall management, particularly Marketing and Operations teams
• Oversee the day-to-day operations of assigned stores and ensure consistent implementation of company policies, procedures, and retail standards
• Ensure stores maintain high standards of visual merchandising, housekeeping, security, safety, and overall store presentation
• Oversee inventory management across assigned stores to ensure adequate stock availability and minimise excess inventory
• Prepare and provide regular reports on sales, manpower, inventory, customer experience, and store performance
• Identify opportunities to improve processes, productivity, profitability, and customer experience

Key requirements

• Bachelor's Degree or Diploma in Retail Management, Business Administration, Marketing, Management, or a related field
• Minimum 5 years of experience in retail operations, with at least 2–3 years in a supervisory, Store Manager, or Area Manager role
• Proven experience managing multiple retail stores or geographically distributed retail teams
• Strong leadership, people management, coaching, and team-building skills
• Strong commercial and sales acumen with a results-oriented mindset
• Excellent customer service and relationship management skills
• Strong analytical and problem-solving abilities
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Willingness to travel frequently within the North area and visit assigned stores regularly
• Fluency in English and Bahasa Malaysia